All posts in “Tom Cruise”

Social Media Roundup for December 2

 

 

Biggest Social Network IPO in 2012?

Earlier this week the Wall Street Journal reported that Facebook is planning to roll out its long-waited IPO between April and June, 2012. The Journal also reported  that the social network is planning to raise a total of $10 billion by selling roughly 10% of the company’s shares through the IPO. This means that Facebook could be worth $100 billion if the deal goes through next year! According to CBC News, this amount is more than four times the market cap that Google had when they released their IPO back in 2004. Take a look at their poll results that asked readers if they agree with Facebook’s valuation. What do you think?

Facebook has remained private for the past seven years, so why release an IPO now? According to Mashable, one of the major reasons that Facebook decided to do an IPO now is because they have to.

Under the U.S laws, once a company get 500 or more private shareholders, you have to publish detailed data about your company’s financial performance.

The Economist believes that as the social media industry continues to grow,  Facebook will continually see more competition from other networks, such as Google+.

Facebook will want to seek a listing before rivals erodes its lead in the social-networking sphere.

Below is an infograghic, created by Namesake, that documents Facebook’s current status and its IPO path.

 

IPOs Continued

Looks like Facebook isn’t the only one that plans to hit the public sector. Today, the biggest social gaming company Zynga filed IPO documents with SEC (Securities & Exchange Commissions). Shares were priced between $8.50 and $10. If the deal goes through, Zynga could be vaulted to a valuation of $850 million to $1.15 billion (max $7 billion). According to Mashable, The company, which is famous for its popular social gaming series Ville (Farmville and CityVille), originally planned to IPO several months earlier but delayed due to volatility on the stock market. The company was originally valued at around $10 billion dollars.

If everything goes to plan – Zynga will be listed on Nasdaq under the ticker ZNGA in mid-december.

 

Google + hangout + Free Voice Calls

Google+ users can now make free conference calls within Hangouts. This was announced by Jarkko Oikarinen, the inventor of the first-ever Internet chat function-Internet Relay Chat, through his Google+ page on Dec 1. Anyone with a phone number can be invited to join the conversation, no Google account required! It looks like Google’s ambition isn’t just to attract more people to Google+, but to improve the way we communicate by integrating internet calling with party lines and conference calls. Oikarinen states:

“We are constantly listening to feedback so that we can make Hangouts even better for Google+ users, and we’re excited by the really cool ways people are using the product”

This feature currently support free calls to the U.S and Canada, and is available within Hangouts . Why not give it a try?

 

YouTube’s Biggest Web Redesign

Google bought YouTube and kept it running as a separate entity for many years. We’ve heard that YouTube has been planning on a site wide redesign for quite a while. Well, on December 1st the new YouTube design finally launched for everyone. Our first impression? The black and red side bar on the landing page looks a lot like Google’s new User Interface that rolled out couple of months ago. Pages also look and function a lot more like a social network.

Below is video demonstration of the new YouTube which will give you a thorough walk-through on the changes.

From the video, it is not hard to realize that the redesign is made for just one purpose – to get users to focus on Channels, whether through subscribing to other people’s channels or creating one by themselves.

 

A quick look at Social Media in China

Working at SMG has given me the opportunity to learn from some of the best people in the western social media industry. Luckily, my Chinese background also allows me to experience and observe the difference between western social networks and their Chinese counterparts. And now,  I feel like it is time to share my unique experience.

I put together a simple deck hoping to give you a quick overview of the Chinese social media landscape, as well as the two biggest social platforms in ChinaRenren.com (the Facebook of China) and Sina Weibo (a microblog).

Some highlights:

  • China is the biggest Internet nation in the world with nearly 5-billion netizens.
  • Social media is now the fastest growing and hottest topic in China’s IT and business worlds. As some of the major western social networks such as Facebook, Twitter and Youtube are blocked behind the Great Firewall of China, local IT giants battle for the ever expanding social space in China.
  • As China rapidly becomes the most important global market, more and more foreign businesses are starting to explore marketing opportunities online.
  • Chinese social networks provide many innovative features for marketers and advertisers. For example, Sina Weibo, the biggest microblog in China, offers corporate account to companies with more customizable features on their profile page and advertising opportunities. The NBA has an official Sina Weibo account with over 5-million followers (about 3-million more than its followers on Twitter);  A-list celebrity  Tom Cruise‘s Weibo account has almost 3-million followers; Even Bill Gates is on it!

Please view the complete PPT deck for more interesting insights, I hope it will give you some inspiration 🙂