All posts in “statistics”

Social Media Roundup for December 17, 2010

2010 Twitter Statistics Revealed

Social media monitoring company Sysomos has released a new study on Twitter usage comparing 2009 data to 2010. The company examined over a billion tweets and discovered some pretty interesting findings. Here are the top line, most valuable insights from their study:

  • 44% of all Twitter users joined during January to mid-August 2010
  • Users with 100+ friends have increased by three-fold to 21% since 2009. 98.5% of users have fewer than 500 friends.
  • 22.5% of users accounted for about 90% of all activity. 80% users have made fewer than 500 tweets.
  • Significantly more users are disclosing their location, bio and web information in Twitter profiles. People who created a profile before January 2009 only accounted for 4.7% of the total population.
  • On the whole, more and more Twitter users are providing detailed information about themselves in their profiles. From full names, locations and website URLs, Twitter users are getting comfortable.

    My favourite finding from the study? Justin Bieber is one of top two-word phrases and top name in user’s bios. That kid sure gets around.

    You can ready the full Sysomos study here.

    YouTube to produce it’s own video content?

    The New York Times is reporting that YouTube is in talks to acquire Next New Networks, a web video production company. If the acquisition goes through, this will be YouTube’s first foray into the world of original content production – a sign that the company is getting serious about showcasing professional video content rather than just amateur videos.

    The potential acquisition raises some interesting questions around whether or not YouTube will favour it’s own content in search results.

    Surviving (and celebrating) the holidays social media style

    If you’re addicted to checking your Facebook, Twitter and Tumblr feeds every hour on the hour like we are, you may want to check out this Holiday Survival Guide for Social Media Professionals to help you get through all those family get togethers.

    Among the suggestions? Schedule time for social media breaks and make peace with the fact that it’s okay to have a “silent night” every now and again.

    Also, if you’re looking for ways to make someone’s holidays a little bit brighter, Mashable has put together a guide of 75+ ways you can do good with social media this year.

    Metrodome roof goes bye-bye

    One of the most popular videos to go viral this week was the unfortunate collapse of the Metrodome roof in Minneapolis. Check out the roof caving in under the pressure of the snow.

    Canadians spend more time online than watching TV

    Pollster Ipsos-Reid reported this week that for the first time ever their research showed:

    “the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.”

    I did a quick interview on CBC Radio’s Blue Sky on Monday to talk about these findings. What we’re seeing here are a couple of shifts – broadcast vs. on-demand and passive consumption vs. engagement.  Canadians are obviously choosing what my colleague Doug Walker calls, “lean forward” entertainment vs. “sit back”.

    Social Media Statistics: TV, Multi-tasking, Online News and Your Brand's Friends, Fans & Followers

    Probably no one can make numbers look as cool as Sesame Street, but I’m about to give it a go in the name of Social Media. Here’s hoping these social media statistics make your next PowerPoint sing.

    Couch Surfing, Channel Surfing and the Interweb

    According to a recent survey by Nielsen, more people are surfing the web while they watch TV. Between 2009 and 2010 people who watched the Super Bowl while browsing the internet rose from 12.8% to 14.5% while Oscar viewers in the same time made a massive leap from 8.7% to 13.3% who watch and browse. What might surprise you are the sites that are keeping them hooked; Facebook (okay, not surprising) and Yahoo (Yahoo?). (via Fast Company)

    Media Post reports people are also watching more TV online. A recent survey by Unicast found that of  planning to tune in to NCAA March Madness; 54% plan to watch the games online. An additional 10% plan to watch via mobile devices and 18% through social networks. The full study is available as a PDF. (via Mashable)

    News is Not Dead

    While the increase in Internet sourced news has created much dialogue around the death of the newspaper, news itself is not dead though traditional channels might be suffering. A Pew Internet study has found that 53% of all American adults get news online today- that is about 71% of all internet users. The interesting part is that only 35% are loyal to a particular source. The rest, seem to news graze using multiple sites and don’t rely on any one site in particular. Of the faithful, about 65% of them check in with their favourite news site at least once per day, yet only 19% of them said they would be willing to pay for online news. 82% said they would find another place to get their news instead. In other news, Yahoo News, Google News, AOL and Topix are the most commonly used online news sources. Not CNN, CBS or even <gasp> the New York Times. (via Web Search Guide)

    Why Do They Become a Fan and What Does it Mean?

    Ta-da! It turns out that Friends, Fans and Followers of your brand are more likely to support you at the cash register. According to a study by Chadwick Martin Bailey and iModerate more than 50% of Facebook Fans and 67% of Twitter followers feel more inclined to buy from brands they are social with online. But why do they socialize with you to begin with? The same study shows that 25% are hoping for discounts and deals while 18% want to show off how much they love you. <Aww>. (via eMarketer)