Our SMG social media roundup this week is all about the year that was 2010. I hope you had an amazing year filled with much awesomeness and that you have a happy and healthy 2011.
Off the top, a hat tip to Steve Harris who helped out with the research for this post.
Sharing in 2010
Social sharing service AdThis shares some insights in this handy infographic about how, when and where we share. Facebook represented 44% of all sharing (up from 33% in 2009). Gmail and StumbleUpon had the greatest growth with increases of 394% and 254% respectively.
(via Web Analytics World Blog)
Top Search Terms 2010
In the no-big-surprise department, Experian Hitwise’s analysis of the top 100 search terms for 2010 shows “Facebook” was the top-searched term overall accounting for 2.11 percent of all searches. When you factor in four variations of the term “facebook” also in the top 10 terms, Facebook accounted for 3.48 percent of searches overall. Compared to last year “Yahoo! Mail” and “google” are the two terms that fell out of the top 10 for 2010.
The top 10:
Top YouTube Videos of 2010
“The most-watched YouTube videos of 2010 reflect the people, places and events that captured our attention and imagination throughout the year,” said Mia Quagliarello, YouTube Community Manager. “YouTube has become the world’s town square – a place where culture is created and shared. It’s a sign of YouTube’s growing importance as a platform for content creation that six of the top 10 most-watched videos globally were made-for-YouTube originals.”
Twitter’s 2010 Year in Review – the 10 most powerful tweets of 2010
Nice work from Twitter on this review of powerful tweets. If you have a short attention span, or want a refresh on some of the biggest and most important stories of the year, check out this list. This has impact and drives home how incredibly powerful Twitter is as the real-time information network.
2011 Social Media Marketing Trends to Watch
The smart folks at trendwatching.com have identified 11 Crucial Consumer Trends for 2011. A number of them are directly applicable to social media marketing in 2011.