FPinfomart, a division of Postmedia Network Inc., is a one stop resource for traditional media monitoring, covering print, newswires and broadcast in a single integrated platform. Our partnership brings together industry leading mainstream media coverage with SMG’s social media Research and Insights Practice whose principal job is to help clients understand and act upon conversations in social media.
Why are we so excited about this new venture?
- It recognizes the convergence of channels. Social and traditional media are now inextricably linked and analyzing them separately no longer makes sense. Social media pundits often reference the decline of traditional channels, but a more honest appraisal of the landscape would still recognize to the mass power of print and broadcast and the conversation it triggers online.
- Insights from social data now have greater context. Looking at social media data alone is the equivalent to a horse wearing blinders. Brands need to see the bigger picture. At SMG, we’ve witnessed social media groundswell lead to coverage in mainstream media, and vice versa. With integrated measurement, clients can see the entire landscape, not just a sliver.
- We will deliver extra value to our clients. SMG is all about helping clients succeed on the social web. Increasingly, the social web is populated by the media and responses to mainstream media activity. Being able to tell a story and take action based on a holistic view of influence and issues is a powerful, unique and creative offering.
Together, Social Media Group and FPInfomart will now provide a complete, holistic view of the communications landscape that is unmatched in the marketplace, enabling our clients to understand and act upon what’s being said in any channel.
To find out more about this unique offering, please email me at patrick [dot] gladney [at] social media group [dot] com, call +1 416-703-3764 or Contact Us.