With the recently passed F8 Developer Conference, Facebook’s spotlight from last week has continued into this week and I think it may hold onto that spotlight for a little while longer as the new features roll out, which started happening on Tuesday night.

New Features:

#1) Top Stories

Facebook has replaced the old News Feed with a smarter feed. Whether you are on Facebook every day or not all that often, the new feature will let you know the “top stories” since the time you last logged on, so you don’t have to go through everything or miss out on important news. How does it do this? By simple actions such as hiding something on your News Feed and using the new control in the top right of each story to unmark something as a top story, Facebook gets a better idea of what you want to see. In other words, it starts thinking, “What would Kirsten be interested in seeing?”

#2) Timeline

The old Facebook didn’t seem to have the best representation of an individual, as it only offered a snippet of our current life. Say, if I added a new friend, they would only be able to easily see what I have been up to within the last week or so but the new Facebook Timeline allows for friends to see the highlights of my life (whatever I choose to share of course) and this can be kept on my Timeline forever, dating back all the way to birth!

Check out this video for a little introduction to the Timeline:

#3) Real-Time Ticker

You never have to leave; it’s a one-stop shop! With newly formed partnerships, you can watch a show on Hulu, listen to a song on Spotify or stay updated on current events with Yahoo News and you can let all of your friends know what you are “watching,” “listening,” or “reading.” These types of notifications will show up on another one of the new features, your real-time Ticker. This sounds like a great marketing opportunity. If you see that a lot of your friends are “watching” the Grey’s Anatomy premier, maybe you want to tune in too?

This is all great but that real-time Ticker will keep changing as updates keep happening. How does a brand become important enough to a find a permanent place in your timeline? This is the real opportunity for a brand to build a relationship with you and get on your Wall so that your friends can see the brands you are loyal to. This is the challenge that seems to be ahead of us.

Here’s the results from a Mashable poll asking people how they feel about the new Facebook:

How do you feel?

Finally, check out this video of Andy Samberg impersonating Mark Zuckerberg at the F8 2011 for some end of the week giggles.