All posts in “event”

Happy Foursquare Day (Be There and Be Square!)

April 16, 2012 / 2 Comments / Posted in: Blog


Karly Gaffney is a Manager on the Content and Community team at Social Media Group.

Social media enthusiasts are gathering worldwide today to celebrate the third annual Foursquare Day.  Foursquare Day is held every year on April 16th (i.e., 4/16) and was started as a grass roots event in 2010 by Tampa Bay fans of the popular location-based app, foursquare. The event quickly spread to communities all over the world.

I am a self-proclaimed social media addict, and have been on the organizing committee of Foursquare Day Toronto (#4sqdayYYZ) since 2010.  Last year was a huge success worldwide for 4sqDay with 3,073, 635 check-ins, 781 parties and 19 real city mayors who issued proclamations.

4sqDay 2011 By The Numbers

Last year, our Toronto organizing team was proud to make Toronto one of the top ten cities worldwide for check-ins/attendees with about 150-200 attendees throughout the night. We’re hoping to exceed our numbers this year. (Check out the recap video below)

For those of you in the Toronto area, you’re invited to join us at 6 p.m. this evening at The Pilot Tavern at 22 Cumberland Street in Yorkville. Nat & Marie, Toronto’s sassiest sweethearts to take a byte outta’ the world wide web, will host the event. Sponsors of the event have provided multiple giveaways, including prize packs from Fairmont Royal York hotel, Jugnoo, iSkin and ContactMonkey. Creemore Springs Brewery has also been a huge support through securing the event venue and providing additional hospitality highlights.

Be there and be square! *insert cheesey music*

[googleMap name=”The Pilot Tavern” description=”The Pilot Tavern”]22 Cumberland Street Toronto[/googleMap]

A Sneak Peek at SMG's SMWTO event this Friday!

February 15, 2012 / Comments Off on A Sneak Peek at SMG's SMWTO event this Friday! / Posted in: Blog

If you didn’t catch my post yesterday, this Friday Social Media Group is holding an Ignite-inspired event, Spark for Social Media Week Toronto. At Spark, SMG presenters will share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes for each presentation.

Here is another sneak peak from two more of our speakers:

Patrick will talk about the democratization of data.  The new online world and communication landscape has made consumer and market data ubiquitous. Marketers of all stripes have unprecedented access to consumer information and are looking to action that data in almost real time. The reality is that clients and agencies have always had access to data, but the real target is insights, not anecdotes.

Cam will discuss data mining & social good. Big Data has quickly becme an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.

Incase you missed it, in yesterday’s blog post I shared details from two of our other SMG speakers.

The event sold out in no time but we are offering live streaming during the event! Visit http://socialmediagroup.com/social-media-week-2012 to read more about Friday’s event and check back on Friday morning at 9am EDT to register and watch live!

And don’t forget to Tweet using our event hashtag: #smwtoSMGspark.