All posts in “Case Study”

Social Media Roundup for April 27: Social Media ROI for B2B Organizations

April 27, 2012 / Comments Off on Social Media Roundup for April 27: Social Media ROI for B2B Organizations / Posted in: Blog, Social Media Roundup

For this week’s Friday round-up we’re trying something new. Today’s topics focus on B2B with case studies of social media ROI for B2B organizations. (Let us know what you think of the new format!)

How Social Media Helped Cisco Shave $100,000+ off a Product Launch
http://www.socialmediaexaminer.com/cisco-social-media-product-launch/

B2B Case Study: How Kinaxis Uses Social Media
http://tellallmarketing.com/blog/?p=159

A different kind of ROI  – How IBM uses social media to spur employee innovation
http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

A few B2B case studies from a social media think tank – Thinque and SR7
http://goo.gl/z9wSP

Marketing Sherpa: CMO perspectives on Social Marketing ROI
http://goo.gl/gbpJn

B2B Social Media: Lead Generation & ROI for brands
http://goo.gl/NQ6rI

Demonstrating Social Media ROI

November 1, 2010 / 3 Comments / Posted in: Blog, Social Media Conferences, Social Media Public Relations

A few weeks ago, I delivered a presentation at BlogWorld Expo 2010 about some of our recent work in blending earned, paid and owned social media (I also recently did a 90-minute Bulldog Reporter PR Unversity Webinar on the same topic, which is available here on demand). While I was in Las Vegas, I had the chance to speak with Abby Johnson from WebPro News about the concept, and here’s the video:

The notion of paid social media is really just beginning to emerge, and while many organizations and agencies are starting to talk about bringing earned and paid together, Social Media Group has been actively doing client work in this space since 2009 (in fact, we wrote a whitepaper on it). Our connections in the industry have helped us bring clients on board at the beta stages for both Digg and Twitter paid social media programs, which has been really interesting for us. For our clients, the results have been mind-blowing.

What do you think the opportunities are in to bring together paid, earned and owned social media?