Technology | Maggie Fox

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Social Media: Threat to Democracy?

November 21, 2016 / Comments Off / Posted in: Blog, Technology

Part way through the American election campaign, I realized I was living an illusion. I hadn’t seen a single piece of pro-Trump content on social media, despite his surging popularity. Since I wasn’t seeing this content in my feeds, I was pretty certain pro-Trump people weren’t seeing any of the Clinton content my network was sharing, either.

This is no mere quirk of software. Now that there’s a President-Elect Trump, this lack of a wider, shared perspective online has fueled a raging debate. It may have influenced the American election; some are going so far as to say it threatens democracy itself.

We build our own digital walled gardens, and we like them. “Filter bubbles” (the idea that we have like people in our networks, share like opinions, and become unwittingly cut off from differing ideas) aren’t new.

People have been talking about the “social media echo chamber” for years. A June of 2016 research paper showed that not only do filter bubbles exist, they tend to pull their members to more extreme viewpoints in a confirmation bias “loop” (the more often you see something, the more true you think it is).

This groupthink isn’t all self-imposed. Technology allows us to ignore what we don’t want to see, but in many cases it’s now actually doing this for us. CEO Mark Zuckerberg has strongly denied that Facebook’s personalization algorithms (wherein you click on or share content on a particular topic, and the platform serves you up more of the same) had anything to do with shaping or polarizing public opinion ahead of the U.S. Election.

For now, we’ll set aside the irony of his claims that a site advertisers spend billions on to influence buyers has, in fact, no influence.

After November 8th, many people discovered, to their shock, that there were two, completely opposed, Americas. 62% of U.S. adults get news from social media, and they’re being algorithmically separated into communities of interest, with largely no access to the moderating effect of other opinions

This does not make for civil discourse, this makes for civil war – opposing factions that don’t know about, understand, or care for differing perspectives. It’s also not something that bodes well for national unity or peaceful co-existence between winners and losers, and it’s further complicated and entrenched by the fact that fake news is an epidemic on Facebook in particular. A recent Buzzfeed analysis found that the most popular fake election-related stories received more shares and overall engagement than stories from reputable outlets like The Washington Post and the New York Times.

When I was first enchanted by social media over a decade ago, the promise was the democratization of opinion; the ability to be heard without the need for a broadcast license, the opportunity for governments, companies and communities to connect directly, without interference. Little did I think we would end up more isolated than ever, thanks to software features that were initially intended to give us more of what we liked, but which have driven us instead into blind alleys where we have no exposure to differing viewpoints.

Mark Zuckerberg is not allowed to say that Facebook is simply a channel for sharing, that it doesn’t influence. The social network isn’t a modern-day equivalent of Canada Post. It is the biggest and most influential media company the world has ever seen. Over fifty years ago, Marshall McLuhan so presciently noted that the medium and the message cannot be separated. They are inextricably intertwined.

Facebook, Twitter and other platforms have a civic duty to understand how deeply they influence what we know; they must change their algorithms to provide all of us with a more balanced view of the world (whether we like it or not), and they must address the very harmful proliferation of propaganda and fake news. We cannot allow the innovators of Silicon Valley to hide in their own filter bubbles and ignore what has just happened. There’s too much at stake.

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Where are all the women in tech?

January 25, 2016 / Comments Off / Posted in: Blog, Enterprise 2.0, News, Personal Opinion, Social Media Conferences, Technology

Where are all the women in tech? There are, of course, very high profile female executives who are great examples to all of us (Ginni Rometty, Marissa Meyer, Susan Wojcicki are just a few). But what about the many thousands of strong female leaders in tech whose every move is not covered by mainstream media? People like Daniela Lange, who leads product development for systems that process payroll for over 80-million individuals worldwide, and Satya Sreenivasan, leader of a team of developers working on the next generation of medical analytics software, who speaks passionately about the creativity and artistry that goes into writing code. These women are exemplars, and we need to make an effort to find and share their stories; each one has the beauty of being both extraordinary and tangible.

Lunde, Barbara Kegerreis b. 1937, from the Smithsonian Institution Archives

The excuses around why we don’t hear more from these women are generally one of the following: “we can’t find any women” or “women don’t self-promote as much/as well as men”. Controversial? Perhaps. My experience has been mixed: some years ago, a dear (and sadly, recently departed) friend asked me to help program a new conference series. Today, the highly respected and successful Social Shake Up events have a near 1:1 ratio of men to women. My conclusion? Conference organizers or journalists who “can’t find any women” are simply not doing their homework. Conversely, while working on a writing project just before taking my current role at SAP, I began interviewing startup CEOs. The good news? 100% of the men accepted my interview requests. The bad news? A disappointingly low 30% of the women did. Successful women are important role models, and as such, I believe self-promotion is actually a responsibility.

The examples offered to young women and men shouldn’t be a choice between Sheryl Sandberg’s level of success or nothing. We need to hear the voices of successful women across the spectrum – to see ourselves in their journeys and to inspire young women everywhere to pursue technology at school and in their careers.

So, if you’re a woman in tech – step up and tell your story. And if you’re someone who tells stories about the technology industry, make sure you do your research, because, as Daniela Lange puts it so eloquently, “There is nothing inherently masculine about making software”. Many women are doing it, too.

Starting in May 2015, the SAP News Center began publishing “Spotlight on Women Leaders at SAP”, an effort to showcase the many exceptional female leaders at SAP.

The New Wave of 3D Printing

January 14, 2013 / Comments Off / Posted in: Blog, Technology

Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf

I hadn’t paid much attention to 3D printing until the productions started applying to me and I could see the uses making sense in real-world situations. With each new article I read, my reactions have gone from “that’s neat” to “holy crap, they can do that?” Today, I’d love to get my hands on one.

For the benefit of any readers who aren’t entirely familiar with 3D printing, here’s a quick overview: A 3D printer produces three dimensional solid objects from a digital model through what’s called ‘additive processes’ which essentially means the printer is laying down successive layers of material to create the final product.

As I dug deeper, I was surprised to learn that 3D printing has been around since the 1980s, but early examples were large, expensive and had many limitations. Fast forward thirty years, today we’re seeing 3D printed guitars, ultrasounds and the ability to turn yourself into an action figure via 3D printing. The projects I love the most are the ones that both provide a service while making the technology relatable and accessible.

Companies like the two I’ve highlighted below have taken 3D printing from an obscure technology and turned it into an affordable offering that consumers can relate to (and want to have in their home.)

3D Printing Photo Booth

The 3D Photo Booth was produced by the team at PARTY (Tokyo) and essentially it was this very cool pop-up store that allows people to be mapped in HD 3D and then printed out as little mini-me versions (between 10cm and 20cm tall) in full colour creating a semi-realistic 3D printed version of yourself to take home.

The great thing about this concept is that the consumer only pays $250 for the service, which is really reasonable considering what you’re getting. If I had access to something like this I’d want to use a memorable travel photo like standing on top of Machu Picchu or summiting Kilimanjaro (neither of which I’ve done, but they’re on the list)

Crayon Creatures

Now this beats the heck out of hanging a drawing on the fridge for a few weeks until it loses its luster. The brains behind Crayon Creatures is Spanish designer Bernat Cuni, who is offering a service that takes your child’s drawings and transforms them into a digital model that can be 3D printed in full colour sandstone material. Below is an example of one of his prints (I’m already plotting the theft of my nephew’s drawings the next time we visit.)

Would you get a family photo 3D-printed for your home or invest in a 3D-print of your child’s drawing? Have you seen any other cool 3D-printing concepts that made you stop and consider trying it out yourself?

The Joy Of Discovery: A Good Starting Point in Planning Social Media Strategy

September 21, 2012 / Comments Off / Posted in: Blog, Personal Opinion, Small Business, Social Media Conferences, Social Media Fundamentals, Social Media Measurement, Social Media Research, Social Media Strategy, Technology, Uncategorized

Ruth Bastedo is Director, Business Development at Social Media Group. Follow @rutbas

I come across a lot of business owners and marketers who are wondering how to tackle social media. I spoke last week to a group of women business owners at the Go for The Greens Business Development Conference at Walt Disney World last week, and next week I’m talking to a group of SME’s at The Financial Executives International Conference, “Leading Economic Growth” next week in Toronto. What I hear, is that while most companies instinctively know that they need to address social media in some way, it is still hard to know where to start.

In the immediate term, social media may or may not have an important impact on your business. It’s when you start looking at long term trends, and at the deep impact that social media is having on our fundamental communications infrastructure, that you start realizing that love it or hate it, you cannot ignore potential depth of social media on the way your clients and customers are going to live in the future, and interact with your business.

This is the place to start. Take the time to figure out how social media could potentially impact your clients and customers, as they connect and interact with your brand, products and services. How can you leverage this social interaction to move your business objectives forward?

We call this process “Discovery”. During our Discovery sessions with clients, we go through a number of exercises to look at this problem from a variety of perspectives- but one of the exercises I love the most, is called an “environmental scan”, where we go look at how the future could impact the client’s business, from a variety of different perspectives (demographic, technological, regulatory etc.). Discovery has become a key part of our planning process.

A 2012 comScore report, “Canada Digital Future in Focus” states “Social is quickly moving from a supporting role to a key pillar in monetizing digital.” It sounds like a platitude, until you start looking at the numbers.

According to the research in the report, Canadians on the whole spend an average 45 hours of time online a month, and lead the world in online engagement. Time spent on social networking has now surpassed the time spent on any other category of activity online. If you look at younger demographics, the 18-24 age range, you can see the strongest surge of time spent on social media quarter over quarter. Viewers under 35 also account for 57% of all videos viewed online. Smart phone penetration has reached 45 percent of the Canadian market. If you’re not familiar with the report, I urge you to download it, and take a quick browse through.

The pace of change is wild. As a business owner or marketer, where do you start?

At the moment, according to a recent US based survey on “Social Software and Big Data Analytics in Business” by Mzinga, Teradata Aster, and The Center for Complexity in Business on how companies are using social media, 64% of companies are using it for marketing/brand experience, 47% for customer experience/service/support, 39% for employee collaboration and 27% for sales.

Those areas are likely baseline areas to get right first, and to use as a starting point to develop meaningful measures of success, that map to your business, and to your strategic business objectives.

In the same survey, 77% of companies said that they currently DO NOT measure the ROI of their social media programs, and 49% say they are not using social media to its full potential.

We are all only at the very beginning of all this. Engage in the “Joy of Discovery”, to make a sensible and manageable start to tackling long term planning, and determe what measures of success are going to be right for the future of your business. It’s a challenge for all organizations to determine what level of investment in social media is appropriate, but the question is no longer a “should I”, but is moving to a “how should I”.

The Connected Evolution

February 1, 2012 / Comments Off / Posted in: Blog, Technology

Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group.

Follow @jbenedet

Historically, connecting to the Internet has always been on computers, but over the last five years connectivity is no longer confined to a desktop or laptop – all thanks to the evolution of “smart devices”. Smart, or connected devices are changing how people create, consume, share, and control the content in their life.

Consumer Electronic Show (CES) in January provided preview of the new direction of major electronics manufacturers, and how they plan to design devices that not only provide value by leveraging smart capabilities, but also solve problems in an intuitive way. According to the GSMA and a post at RedWriteWeb, 90% of TVs at CES, 70% of automotive devices, 44% of health devices, and 30% of cameras were Internet connected.

Of all connected devices at CES, 30% were from the “home lifestyle” category, which includes TVs, refrigerators, and even washing machines!

What it means for the living room

The potential benefits of having so many connected home devices are mind boggling, but this post covers how these changes could affect the current family living room.

Smart phones changed the way we use our mobile devices. They provided easier and more efficient access to music, games, social media, and communication tools like instant messaging and the almighty email. Most people I know, even the highly skeptical, never looked back after upgrading to a smart phone (be it Android, iPhone, or Blackberry).

A similar principal applies to the connected TVs showcased at CES – picture many of the benefits that a smart phone brings, and apply it to your living room on a screen 10 times bigger. Older TV owners can still rejoice that set top boxes like ROKU, Boxee, or AppleTV, and game consoles such as Xbox can be used to turn any TV into some form of Connected TV.

1. Social TV

People love to talk about TV with friends, which make social elements an integral feature for all connected devices. Social components should be integrated seamlessly when possible. One main problem is that unlike smart phones, TVs are “shared screens” – making it even more important to utilize social privacy elements. Michelle, a colleague here at Social Media Group recently shared her thoughts on The Rise of SocialTV here.

2. Apps

Apps have been integral part of making smart phones the awesome devices they are today. They provide a never-ending supply of new content to learn from or play with. The same is true for TV. Having access to apps will let users control what additional features, games or widgets they want to use, ultimately leading to a more controllable, and enjoyable viewing experience.

3. Custom Streaming

Continuing on the DVR trend, connected TVs will also allow viewers to choose what they want to watch, and when. As content producers continue to align their service offerings to support a streaming model, more people will continue to cut or cancel their cable/satellite bills. Netflix and Hulu have also helped push the streaming model to the mainstream. This is one of the largest game changing features of Connected TV – user control.

Internet Connectivity is no longer a feature that is limited to the top of the line TV models – it’s now a requirement. TV manufacturers have to rethink what a TV is, which includes how to leverage Internet capabilities, but more importantly the overall user experience that allows TVs to interact with traditional computers, smart phones, and tablets.

The Ecosystem Approach

Many major TV manufacturers lost money last year, Sony included. Samsung was fortunate to only incur reduced profit margins. The root causes were eroding retail prices, and sluggish consumer demand. The time has come where device manufacturers have to become content suppliers in order to maintain profitability and survive, which essentially means more ecosystems.

Molly Wood from CNET recently wrote her thoughts on what a connected device ecosystem really means:

A perfectly constructed ecosystem turns a smart phone, a tablet, or even a TV into a symphony of interoperable, always-on, one-stop-shopping gadget glory. No device is just a device, anymore. Now, every device is a platform, and everything works together perfectly

Love it or hate it, Apple pioneered the closed ecosystem with iTunes and iDevices. The closed ecosystem means more consumers are locked in – essentially raising the costs to switch to a different platform. Their strategy is paying off too, which is evident in their recent first-quarter record profit announcement. Rumors also suggest that Apple is making a big play into the TV market, a move that will definitely shake things up.

Samsung and Microsoft also have the right idea. Samsung has made major moves this year to create an ecosystem that will compete head on with Apple. Their TVs will work seamlessly with both their Tablets and popular (record breaking) smart phones. Microsoft’s new Metro UI will ensure Windows 8 devices, Windows Phones, and Xbox will all share a universal user experience and content repositories. Let’s not forget about Microsoft Kinect, which could bring a Minority Report type experience to your living room!

We’re moving into an all out clash of the TV titans for 2012. Apple, Microsoft, and Samsung will likely continue to fight over patents and designs, while advancing product capabilities, and refining their service offerings.

To Sum it Up

A huge influx in the variety and quantity of connected products are coming directly to consumers, but the true benefit of these changes really comes down to implementation.

Only time will tell if these products solve more problems than they make, but the awesome part is that this is one of the few circumstances where you can literally sit on the couch and enjoy the changes!