As you may know, after seven years of running Social Media Group, which was one of the first (if not the first) pure-play social media agencies in the world, this spring I made the decision to downsize. It was time to do something new.

Saying goodbye to our amazing team and clients was not easy (nor without its challenges), but their support and understanding was tremendous. I count myself incredibly lucky to have had the chance to work with and learn from each and every one.

And now, it’s time for the next chapter. Effective September 16th, I have joined SAP as the Senior Vice President of Digital Marketing, leading the Communities, Digital and Social team. My mandate is big one – SAP’s CMO Jonathan Becher (my new boss) has a strong vision for the future of marketing – agile, intelligent, marrying both art and science. In his words, I’ll be tasked with “Driv[ing] the next digital chapter at SAP, unifying our Web properties with our community presence through a social-first approach.” I’m thrilled by this new challenge and so look forward to working with this talented group of people to eliminate the line between “social” and “digital”.

I’ll continue to blog here as time allows, as well as on the SAP Community Network. Twitter, as always, will be where I share what I ate for lunch 🙂

Finally, founding and running Social Media Group was an incredible experience that allowed me to work with brilliant people on groundbreaking initiatives. When we started, we were way ahead of the curve. I’m looking forward to a similar experience at SAP as we reimagine the future of marketing. Thank you to all of my colleagues, partners and clients. I have learned so much from all of you – you made this next chapter possible, and it’s going to be the best one yet.

You can read the official announcement here.