Karly Gaffney is a Manager on the Content and Community team at Social Media Group.

They say imitation is the highest form of flattery; I wonder if Pinterest agrees. As Pinterest continues to gain traction in the social scene, it seems like Facebook has been investigating what they’re all about and what they are doing well.

Inside Facebook recently reported that Facebook appears to be testing a layout for Open Graph app stories that look very similar to the Pinterest design, with boxes for individual items that allow Likes, comments and other app-specific actions.

This change would make app stories more prominent in Facebook’s News Feed and app developers would benefit from being able to use larger photos, captions and new options for users and their networks to engage with app content.

What exactly are they testing?

“Clicking on a photo takes users to the third-party app page or website. When users hover over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook if the app has created custom action links.” (Inside Facebook)

Pinterest integrates Open Graph in its platform, so this latest News Feed change also happens to apply to Facebook stories from Pinterest as well.

Pinterest Story Before:

Pinterest Story with the new design (look familiar?):

According to Inside Facebook, it’s still unclear how widely this test has been rolled out or if this would apply to all stories from games and other apps. What is clear is that the layout is surely going to remind Facebook users of the Pinterest design.

What do you think about this potential new change to the look and feel of stories on Facebook’s timeline? Do you think it was smart of them to take a cue from the popular new kid or should they have taken another direction in order to distance themselves from Pinterest?

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