Our time off policy is the gift that keeps on giving in terms of media interest and coverage. An interview with Maggie was featured on the front page of the Toronto Star, so we’ve had a flurry of interest and discussion (including a piece on the national edition of Global Television News, video below). We’ve also had many people declare that they’d like to work with us. We’re always on the lookout for incredible people to join our team; please check out the Careers area of our site to learn more.
When we decided to offer uncapped paid time off last year, it wasn’t for public relations value. It was because we wanted to have a time off policy that made sense in the context of our work. We’re knowledge workers, so to be at our best we know that we need to be well-rested and focused. We work hard. That work is exciting and engrossing but it isn’t easy. We work with our incredible clients in social media marketing, business process transformation, conversation research and analysis and measurement. We spend long hours in front of our laptops, travel many miles on client business (over 300,000 since 2009 according to Tripit) and drive ourselves to be strategic and creative while doing the hard work of applied innovation.
We also eat our own dog food. We counsel clients who are working to scale social media inside their operations to embrace a culture of employee accountability instead of control. I know that I personally would have a hard time getting out of bed in the morning if we didn’t walk the talk ourselves.
Having administered this new policy for the past year, I can honestly say that it works and that our people make use of it weekly and respond with professionalism. Our time off policy has become part of our DNA and I hope more knowledge-based organizations adopt this approach.