Influence and Popularity Not the Same on Twitter
Kim Kardashian isn’t the most popular celeb on Twitter. She’s a couple million followers behind the heavy-hitters of Internet-savvy entertainers; however, she’s accomplished something no other individual celebrity has done: She’s the celeb who gets the most traffic referrals from Twitter.
Kardashian’s stats prove that popularity and influence — quantity and quality — are two different things. And we think the ability to direct web traffic is a pretty big part of influence.
Nokia Ships New Smartphone
Thursday, Nokia began shipping their new smartphone, the N8. Intended to compete with the Blackberry and the iPhone, the N8 is the first to run on the Symbian OS. Also of note is the 12 megapixel camera, in comparison to the 5 megapixel cameras available on Blackberry and iPhone.
Nokia said deliveries would begin immediately for pre-orders of the touch screen model, which had received “the highest amount of consumer pre-orders in Nokia history.” Worldwide availability would be “in the coming weeks” and will vary by country, Nokia said.
The N8, which looks like an iPhone, features a 12-megapixel digital camera with Carl Zeiss optics and a 3.5 inch display. It is built on a new version of the Symbian software with photo uploading connections to social networks like Facebook and Twitter.
SAP & B2B Social Media Marketing Excellence
Our friends and clients over at SAP wrote a great post this week over at Social Media Today. It offers four steps for best practice in setting up a B2B social media marketing strategy.
The Value of Facebook Likers
On Wednesday, Facebook released more information about “likers.”
People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.
As publishers work to identify the best ways to reach a younger, “always on” audience, we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the Newspaper Association of America.
Google Takes Street View to Antarctica
While you probably won’t need to use it very often, it is pretty cool to get a street level view of what’s happening on Half Moon Island. The normal street level view icon of a green man is also replaced with an icon of a penguin.
(via The Daily What):