Today, Rob and I are taking part in Social Mastermind // Social Media for Social Change at Net Change Week.

Our challenge as participants – work with a non-profit organization to develop an executable social media strategy that the charity can implement in a day. We’re going in “cold” – we don’t know who we’ll be helping. It feels a bit strange not to be doing advance preparation work ahead of time.

Everyone at SMG thinks this is an incredible opportunity to give back. While helping a charity in need, we know we’ll come away from this experience with new perspectives on the application of social media to educate and inform, make connections, build community and raise funds.

I’ll be back with an update tomorrow about our adventures at Social Mastermind // Social Media for Social Change.