Yesterday Scott Monty and I delivered SMG’s case study about “setting content free” at Ford to a pretty good-sized audience at Web 2.0 Expo in San Francisco. I’ve also uploaded the slides to Slideshare:

It was a really great discussion – and the audience was incredibly engaged. In fact, 14 pages of tweets were generated during the course of the presentation (using the #fordw2e hashtag), my favourite being the ones that asked us questions – while we were presenting 🙂

We also referenced the SYNC video that Lee and Sachi at Commoncraft created for Ford last year, though it was too big to include in the presentation – here it is in case you haven’t seen it:

I’d love to hear what you think – reviewing the presentation, did you find it interesting? Did you learn something?


  1. Maggie, what I particularly liked about the Ford ‘Sync’ presentation was is simple prototyping style, very clear and succinct.

    Julie Williams
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