I was asked to attend a professional development workshop at my alma mater. It’s a little strange because it was not long ago that I was attending these events as a public relations student. Now, I am in the fortunate position to participate as a practitioner.

This event is headed by Joe Murphy who runs student development events for the CPRS Hamilton Branch in his spare time. We met at the 2007 CPRS Pinnacles event while Joe was still a student. Currently, his ‘billed’ time is spent at Brainstorm Group.

Joe is enthusiastic and ambitious and it’s hard not to get excited when you hear him talk about his ideas. This particular idea is to give 30 PR students access to PR professionals in the form of an afternoon workshop. The afternoon will involve mock interviews, resume critiquing and portfolio building. There will also be an opportunity for the students to ask questions and maybe for me to do a little headhunting (hey…it wont hurt!).

This is a wonderful opportunity for CPRS to become more involved in student life; facilitating student/practitioner relationships is a win-win situation. If this pilot project is successful, and I have no doubt that it will be, it will only lead to more involvment from CPRS, other schools, and perhaps even a wider breadth of PR practitioners.

I will be posting later this week to discuss the event in more detail.


  1. Danielle DeCoff

    Hi Zoe,

    I am going into my third year as PR student at Mount Saint Vincent University in Halifax, NS. Is this development session is coming along? When will it take place?
    It looks like a good experience for students to network and to gain some experience before heading out into the ‘real world’.
    Could you could email me back with more information?

    Danielle DeCoff

  2. Hi Danielle

    I wrote a follow up post on the event which you can find here – http://socialmediagroup.ca/2008/02/27/my-niagara-college-experience/

    If you don’t have these opportunities available in your class I recommend seeking them out yourself. Many cities have business associations that hold regular events and even volunteering is a great place to start.

    Thanks for visiting!


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