With the growing popularity of social media platforms MySpace, Facebook and LinkedIn, businesses and nonprofit organizations alike are embracing the technology to build community and strengthen consumer interest…

Social Media: Made for a Recession, By Dave Evans, from ClickZ:

During a recession, or any other time for that matter, marketers must get the most for their marketing dollar. A recession adds heightened sensitivity for absolute cost, on both your part and your customers’ part…

Study: Web Video Audiences Vary Widely by Segment, from Mediaweek:

The characteristics and attitudes of the online video audience differ widely based on each individual user’s experience and comfort with the still-evolving medium, finds a news research study…

Who’s Buying in to Web 2.0 Technologies?, by Dan Farber on ZDnet:

In a recent survey of companies of all sizes, Forrester found that larger enterprises are almost twice as likely to pilot or deploy Web 2.0 technologies in 2008 compared to the small and medium flavors…

The Inconvenient Truth About Social Media Marketing [SEO], from Searchengineland:

Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed — unless you are selling CPM-based advertising…

But is it about turning traffic into sales, or turning traffic into relationships which will eventually turn into sales? I would argue that social media is a more long-tail game than most realize.