Welcome to the 17th edition of Social Media Today, the official podcast of the Social Media Collective. In this episode we talk to Nathan Gilliatt, author of The Guide to Social Media Analysis, a reference document that profiles 31 different social media monitoring firms.

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Show Notes:
Nathan explains what’s in the Guide, who could find it of use (marketers, communications professionals, HR departments and business intelligence units) and his criteria for including companies. We talk about monitoring vs. research, human vs. software search, issues of scale, price ranges for these services and some of the things Nathan discovered as he worked on the Guide, including the emerging (and interesting) theory that customer service should be under the marketing umbrella.

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