Welcome to the 16th edition of Social Media Today, the official podcast of the Social Media Collective. In this episode we talk to Paul Gillin, author of The New Influencers: A Marketer’s Guide to the New Social Media.

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Show Notes:
Paul and I talk about his background, how a link from Dan Bricklin showed him the power of social media and influencers, why he thinks the much-mocked Chevy Tahoe UGC campaign (as an aside – the previous link was in the top 3 Google results for “Chevy Tahoe”) was, if not a win, also not a loss for GM, what he tells his clients the risks are in this space. We also discuss whether most marketers can really make the shift from mass to minute, and how they’ll have to adapt to accommodate the shifts in the way we consume media.

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