Because when you Google “canadian marketing association” – this is an image of what you get:

Which just goes to show you that people inside your firm can do a pretty good job of damaging your reputation (advertently or not), and no matter what, it’s always a good idea to periodically Google yourself.

And uh, CMA? You might want to fix that pretty soon.

Update: Stacey Lewis of the CMA responded to this post within an hour of it going live with a dryly humourous explanation of how this link came to be:

Hi Maggie, in actual fact there are no disgruntled developers working at the Canadian Marketing Association and I can safely say this due to the fact that the only developer at the CMA is me. “This Website Sucks” is actually an article written by one of our volunteers on how to avoid your website from being referred to as such and provides two guiding principles of which we should all follow. Google hasn’t made the update to the new link yet however feel free to check out the full article.

Stacey Lewis – 100% Satisfied CMA Developer

Well done, Stacey!