Archive for “May, 2007”

Social Media Today Podcast – The Business of Twitter

In this episode, Dan Greenfield, Vice President of Communications for Earthlink, Luis Suarez, Knowledge Management Consultant for IBM Global Services and Tom Mandel, a technologist and poet, discuss the potential business use of SMS service Twitter. This was a really interesting podcast to moderate, but we probably could have used someone who thought Twitter was totally stupid. Just to provide some balance.

Click to listen:
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Planning for the best

I’ve just been catching up on some reading, and came across this great piece by Jeremiah Owyang. Like so much of what he writes, this particular phrase really struck me,

Be sure to plan for positive unexpected events. If a customer raves about your product on his blog, learn how to acknowledge and harness. [emphasis mine]

We spend so much time planning for the worst – do we spend enough time planning for the best?

As part of our methodology, we plan for the worst because we know if we allow negative events to run unchecked, they tend to get larger and worse. Conversely, the same is true of positive events – they often get bigger and better all by themselves, but thinking about how to harness that buzz energy and leverage it to the max is an important part of any social media strategy.

Business use of Twitter

It’s seems to be the Topic of the Day- there’s this article from Reuters on how emergency services could use SMS apps like Twitter to push out warnings to large numbers of people instantly (Twitter has a mobile app that lets you get updates on your phone).

An article on business use of Twitter that I was interviewed for earlier this week appeared in today’s Globe and Mail, in their Report on Business section – it’s also available online, but I’ll quote you a little bit here:

An inventive small business could find all kinds of ways to exploit this tool. Ms. Fox, for example, says she has used it to put the word out when her firm is recruiting. Others might fire off progress reports to a boss who’s in meetings all day, she adds.

“It’s that ability to use something when you don’t have time to do a complete debrief with someone,” she says. “In terms of teams, it’s the ability to have a constant presence, especially when you’re spread across a large organization.”

Add to that the fact that we’re recording a special roundtable edition of the Social Media Today Podcast on the very same subject, and I think it’s pretty safe to declare May 3rd as Twitter Day. Our podcast will be published next week on Wednesday.

Social Media Today Podcast – Tom Mandel

Welcome to the 12th edition of Social Media Today, the official podcast of the Social Media Collective;. In this episode we chat with Tom Mandel, many-times-published poet, inveterate entrepreneur and champion of all things social media.

Next week’s podcast will be a special edition roundtable exploring how Twitter can be used inside the enterprise. Be sure to check it out!

Click to listen:
podcasticon.gif

Do subscribe to our feed – we’ll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Tom tells us about his diverse background and work providing “adult supervision” to startups, as well as his passion for social computing/social media. Then we get into a discussion about the perception that social media tools and platforms are little more than time-wasters. Just for fun, I play devil’s advocate. Tom reminds us that one of the most powerful social tools ever invented – the telephone – can hardly be considered a time waster in the workplace. Shortly afterwards, his own phone rings and he throws it into the other room. In closing, Tom provides us with his thesis on the importance of social media and tells us a bit more about his poetry (he’s written 12 books and is featured in several anthologies).

To leave an audio comment, use the “my voicemail” tool to record direct from your computer’s microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Investors tap into "unstructured online data sources"

Otherwise known as “social media”. A new partnership between Collective Intellect, Inc. and Wall Street On Demand was announced today (again, in a press release format that makes me have to Google the company names, instead of just providing freaking links to them).

We are assured that the “nuggets” uncovered are ranked and that credible data points are identified to gauge a source’s accuracy (I’m sure there’s a simpler way to have said that) thanks to CI’s proprietary “solutions” (which always makes it sound like software, which, in my experience it isn’t – accurate social media monitoring is generally done by people).

But, anyway – further proof that this whole “Internet” thing is fairly significant source of intelligence for just about anything.