You must, must, must, must read this article by Michael Hirschorn from The Atlantic Monthly online. I don’t agree with everything he says, or what appears to be his overall thesis, which is that all the interest in Web 2.0 is a bubble because someday something better and/or more interesting will come along and everyone will forget about it (I just think that’s the way things work, and it’s not like every single person will leave the party – the “book bubble” didn’t burst when radio was invented).
Nevertheless, here’s a wonderful on-the-mark quote:
Few of the social networks have yet proved adept at truly linking people of like-minded interests, and many of the networks being started now, especially by entrepreneurs and corporations looking to grab their slice of 2.0 glory, tend to miss the reason the best sites work: They facilitate behavior that people already engage in.
I’m with you on that, Michael. Again – the article is here. Read it.