Well, if it’s YouTube you’re after, you set up 7000+ accounts within a short period of time, let’s say a week. Then you set up the account you want to promote, in this case Superman Returns. Then you get all the dummy accounts you set up to subscribe to the one you want to promote – thereby boosting its ratings within the YouTube community and increasing views from real people.

Oh – and when you’re discovered and outed by this guy? Get the YouTube administrators to remove the ability for users to see how many subscribers you have – just to cover your trail.