Interesting report yesterday from the ERE/Inside Recuiting blog/website. They polled their audience (mostly HR professionals) and the #1 thing that these pros say is missing on most company websites?

31% say accurate information about what a candidate would do in the job is the most-lacking element.

A number of HR professionals who are using corporate blogs also piped up, noting that they’ve found them a very effective method of connecting with potential candidates, which is key considering that

25% [say company sites] lack a compelling reason to work there in the first place.

It’s important to remember that blogs can be used for more than connecting with your “end user”, or customer. They’re a great way of reaching out and touching any and all of your business audiences – inside or outside.