Richard Edelman has just issued a short statement on his blog, expressing his regret and responsibility for the Wal-Mart Flog* Fiasco.

No explanations – he just said he was sorry.

(My gut feeling, however, is that the apology is a little thin, and the debate has been going on a little long, for this to be sufficient. But let’s see. Perhaps the blogosphere will be appeased.)

* Flog = “fake blog”, coined by Tom Siebert of Media Post Publications Correction: coined by Matthew Oliphant in February 2005.


  1. Maggie – from what I’ve read most people seem to be happy with Richard’s apology. Sure would have liked to have been a fly on the wall when those discussions took place!

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