All posts in “Yammer”

Yammer Gets an Update

Michelle McCudden is a Client Engagement Director on the Client Strategy & Innovation team at Social Media Group. Follow @mmccudden1

First, Yammer was bought by Microsoft for $1.2 billion.Just yesterday, it was announced that Yammer will integrate with HootSuite and other third-party apps, as well as roll out a new instant messaging feature similar to Google Talk. I’m interested in these stories, as Yammer is SMG’s inter-office network of choice, but I find myself most intrigued by its move into employee emotion analysis.

Yammer has partnered with Kanjoya to develop a product called Crane which analyzes Yammer messages for sentiment and reports “trending emotions” back to managers. I’ve long been skeptical of automated tools that claim to measure sentiment, as my research experience has shown time and again how challenging it can be for humans to consistently and accurately evaluate language, much less an automated program, which tends to struggle with concepts like irony and sarcasm. Crane bills itself as “different,” analyzing “with emotion first as opposed to simple positive, negative and neutral classification.”

Do you think Crane will actually be an asset to managers or just another dashboard to check? Will employees really post negative comments on Yammer or is that a career-limiting move?



Social Media Roundup for April 13

Facebook Bought Instagram

On Monday, Mark Zuckerberg announced on his Timeline that Facebook bought popular photo-sharing app Instagram for $1 billion. This was a great acquisition for Facebook since photo sharing is such an important part of their user experience, so what better way to improve the user experience than to buy the best and most viral photo app?

“Providing the best photo sharing experience is one reason why so many people love Facebook” said Zuckerberg, “and we knew it would be worth bringing these two companies together.” There has been mixed feelings from Instagram users. Take a look at this Mashable Poll:

What do you think about the acquisition, will it make Instagram for the better or worse?

Google+ Redesign

Google+ launched their redesign this Wednesday in an effort to create a cleaner and more aesthetically pleasing user experience. The redesign is said to resemble Facebook’s Timeline, including the addition of a cover photo that stretches across the top of the profile, a bigger photo and video displays. The redesign also features a new Hangouts page and a new Explore page.


Yammer Buys OneDrum

Yammer acquired OneDrum, a Scotland-based startup enabling users to co-author, file share and instant message within Microsoft Office documents in real-time. Adding this business functionality to Yammer will bring the enterprise social networking platform full circle to not only be a communications platform but to providing business functionality as well.

Pinvolve – Turning Facebook Pages into Pinterest Pinboards

Bazaart, a fashion catalog for the iPad, launched a Facebook app called “Pinvolve” to convert Facebook pages into Pinterest pinboards The app creates a new section on your Facebook Brand page to present all of your photo posts on a pinboard and it also allows you and the page’s fans to re-share on Pinterest. Bazaart’s co-founder Dror Yaffe says that the app has increased their re-pins by over 150% and that early adopters have seen the same. See Audrey Kitching’s Page below.


Caine’s Arcade

9-year old Caine Monroy builds an arcade from a big pile of cardboard. This video is worth the 10 minutes, it will melt your heart.