All posts in “Webinar”

The C-Suite and Social Media: Will They Ever Buy In? [WEBINAR]

Join Maggie Fox on Tuesday, June 19th at 12pm EST / 9am PST for The C-Suite and Social Media: Will They Ever Buy In?, an exclusive live webinar from Social Media Today.

While some Fortune 500 companies have taken the plunge into social media, studies continue to tell us that the leadership of many large corporations remains resistant to substantially opening their companies up on social networks, either for internal or external use. Are new media professionals deluded to believe that the evidence of social media’s pervasiveness will push the C-Suite into the world of interactive markets and transparent customer relationships, risks and all?

Maggie will be joined by panelists Peter J. Korsten, Vice President and Partner at the IBM Institute for Business Value, Peter Kim, Chief Strategy Officer of Dachis Group, and Tom Chernaik, Co-Founder of CMP.LY.

The panel will discuss the reality of the situation – the reports and statistics that tell us that the information revolution has yet to touch many C-Suites, the underlying reasons, and how much of it is due to the habits of leaders themselves. Are corporations hamstrung by the fact that many CEOs have not used social media themselves, just as a few decades ago few executives knew how to type? Join us as we ask:

  • Which corporations’ C-suiters get it?
  • What is the future for enterprises that refuse to reinvent themselves?
  • Is there a case to be made that social media is just an option?
  • Can social media work at the lower levels of an organization without C-level buy-in?

Interested in joining the discussion? Register HERE!

 

How Content Marketing is Changing Everything – Free SMG Webinar March 22

SMG Content Marketing

Content Marketing is the latest buzzword – but what does it mean for marketers?

On March 22nd at 12pm ET, explore How Content is Changing Everything during a live webinar hosted by Leona Hobbs, VP of Social Media Group.

REGISTER NOW

Webinar Overview – How Content is Changing Everything

Disruption. It’s one of the most common buzzwords used to describe the social web. But when we use it, we have largely been referring to technology and platforms – broadband web access, YouTube, Twitter, Facebook. But what about content? In some places, there’s too much, in others, not enough – causing major problems for established business models. In this presentation we’ll explore how content is emerging as a major challenge (and opportunity) for marketers, how progressive programs and partnerships are changing the way branded content moves across the web, and how it can effectively be used to earn attention and shift marketing from push to pull in a billion-channel universe.

Here’s what you’ll learn:

  • What is Content Marketing?
  • Why should I care?
  • What can I do with it?
  • How do I find my target audiences?
  • What kinds of results can I expect?
  • What do I need to get started?

REGISTER NOW

About the Presenter

Leona Hobbs

Leona Hobbs, Vice President & Partner. With over a decade of experience in communications and marketing, Leona leads the SMG account teams and provides social media and digital communications counsel to SMG clients. A specialist in digital communications and social media marketing, Leona frequently speaks about Internet-powered communications to students and at conferences. She is an advisor to the Public Relations Program at Loyalist College and a volunteer organizer of the Toronto Girl Geek Dinners and PodCamp Toronto. In 2010, Leona received The International Alliance for Women World of Difference 100 award in the Community category.

linkedin.com/in/leonahobbs / @flackadelic

 

 

How Content Marketing is Changing Everything – Upcoming Webinar

Join Maggie Fox, next Tuesday January 31st at 12pm EST / 9am PST, as she hosts an exclusive, live webinar from Social Media Today and Social Media Group on How Content Marketing is Changing Everything.

Forget about “interrupt and repeat”! The promise of Content Marketing is the ability to deliver the right thing, in the right place, at the right time, in order to earn your customers’ attention. But it’s not only about the tools and platforms – it’s also about making the right stuff – an enormous challenge for many marketers. In this webinar, Maggie and C.C. Chapman co-author of Content Rules, will explore how you can (and should) think about content creation and how to effectively use great content to earn attention and shift marketing from push to pull in a billion-channel universe.

You won’t want to miss this one! Register now, click HERE!

 

Best Thinkers Webinar Series Today – Boldly Social: A Conversation with Sandy Carter

Don’t forget to join Maggie Fox today at 12pm EST/9am PST for an exclusive, live webinar from Social Media Today on being Boldly Social: A Conversation with Sandy Carter. A great discussion to be had with Sandy Carter – a leader in social business and Maggie Fox – an expert in enterprise level social media, as she asks Sandy to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.

Register now, click HERE!

 

Best Thinkers Webinar Series – Boldly Social: A Conversation with Sandy Carter

Join Maggie Fox next Tuesday January 10th at 12pm EST / 9am PST, as she hosts an exclusive, live webinar from Social Media Today on being Boldly Social: A Conversation with Sandy Carter.

One of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It’s not all about technology, nor is it so much about marketing technique; it’s more about changing basic assumptions and getting comfortable with the new communications reality where opportunities for social interaction are pervasive and ubiquitous.

Don’t miss out on the great discussion to be had with Sandy Carter – a leader in social business and Maggie Fox – an expert in enterprise level social media, as she asks Sandy to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.

Register now, click HERE!

 

B2B vs B2C Social Media: Whither the ROI? (Webinar)

Tune in today at 12pm EST / 9am PST for a live webinar from Social Media Today – B2B vs. B2C Social Media: Whither the ROI?

Is social media going to pay its way or not? For most of Web 2.0’s lifetime, this has been a key question. Both B2B and B2C marketers wrestle with this question, and there are few examples of success.

Join Maggie Fox and fellow panelists, Paul Gillin and Sandy Carter, as they explore these urgent questions:

  • What can we learn from businesses like Apple that have figured out how to get people to part with their money by leveraging social channels?
  • Which platforms—LinkedInFacebook or Twitter (and now Google+)—provide the best ROI for B2B marketers?
  • How can companies leverage their internal thought-leaders for generating influence and, eventually, sales?
  • What barriers block marketers from converting people who use social platforms only for social reasons?
  • How do you measure the return on social investment in B2B? What are the best cases for its use?

Will definitely be a great discussion! To register now, click HERE!

Best Thinkers Webinar Series: Where Have All the Hippies Gone?

Join Maggie Fox on October 11th at 12pm EST as she hosts a webinar: Where Have All the Hippies Gone? to explore the topics of Monetization, Data and Social Media.

We define “hippies” as individuals who are not centered around making a profit or having a “revenue model.” In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused on giving the platform away for free and serving users well in order to win their loyalty and perhaps even their dependence on the social platform. The next stage of the social web is monetization, or figuring out how to profit from the presence of many habitual users and the information gathered about those users. In this webinar, the panelists will explore the various strategies that companies are adopting to pay their way on the social web.

We’ll cover the following questions as well as yours:

  • What are the leading monetization strategies for social media companies?
  • What’s the future of online advertising?
  • How can companies formulate appropriate data management policies that allow them to monetize user data without violating the trust of their users?

Panelists Mike Edelhart, Judy Shapiro, and Brett Shellhammer will explore where all the hippies have gone!

It promises to be a lively discussion. Join in. Sign-up here.

Social Media Roundup for Sept 30th

As Facebook has been on our front page for the past two weeks,we feel like we’ve missed out some big movements in the social media world.  We certainly have some catching up to do, so does Google.

On September 20th, two days before Facebook’s f8 conference, Google+ announced it is now open to the public, and has 9 new features, which added up a  total of 100 updates since it launched three months ago.

  • Hangouts on your phone finally works on Android(version 2.3 or greater) powered mobile phones. We can now video chat with friends from our Circle or join other people’s conversation while on the go.
  • Hangouts On Air allows us to speak to a large audience, or alternatively, view as a spectator.
  • Hangouts with extras include several net new functions which enable us to do things more than chatting.
    • Share screen with our friends through Screensharing
    • Draw, doodle or just scribble together on Sketchpad
    • Google Docs is now supported on Google+
    • Named Hangouts for when we want to join or create a public a private hangout about a certain topic
  • The Hangouts API is now available to developers to build new apps and games off of
  • Search in Google+ lets us search for relevant people and posts, as well as popular content from around the web

After Google+’s announcement,  research estimated that the site has received about 15 million U.S  visitors last week, which was 13 TIMES more traffic then the week before!  Furthermore, according to a Google+ statistician Paul Allen:

“The growth rate has skyrocketed to rates we only saw during the first week of its field test”

Registered users on Google+ went up 30% in two days to an estimated 43.4 million – the biggest growth since its first beta launch three months ago.

Now let’s get back on Facebook,  as today is the day Timeline is going to be rolled out to regular users (if you have signed up earlier).  Be prepared!

Social Media Group’s upcoming webinar with Social Media Today!

We are proudly to present our next webinar with Social Media Today. Tom Foremski and Steven Rosenbaum will join us to discuss:

Is Curation the New Journalism?

Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.  And as the deluge of user-generated information gathers strength, finding out what’s important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood? Technical filtering can’t (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.

We’ll cover the following questions, as well as your own:

  • What’s the difference between curation and journalism?
  • How does factchecking work in the blogosphere?
  • What are emerging best practices for online curators?
  • Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?

Register to the Webinar and  join us on October 4th  at 12pm EST/9am PST. It’s free!

 

Social Media Roundup for August 26th, 2011

August is certainly not a quiet month in the tech and social media worlds. This week was a busy one. On the 24th, Steve Jobs, again, successfully announced his latest “mind-blowing” product called “iQuit”… but I think everyone has already seen this news in their feeds and across the front pages, so we won’t spend too much time on that subject!

On the social network front, Facebook and Twitter both made announcements this week.

Lets take a look at Facebook first:

Facebook has made some significant changes to its privacy settings. Users now can now share to specific people or groups, essentially increasing user control over who see what.

Privacy

They also updated their location services. In addition to the existing Places check-ins, users can now add location information to wall posts and photos.

Facebook Location

From allfacebook.com

Here’s a list of the major improvements.

  • The privacy settings are moving toward individual post windows and profiles.
  • Users are gaining the ability to approve tags of themselves in others’ posts and photos.
  • All tags will include an attribution of the person who did the tagging.
  • Places no longer require physical check-ins, so people can add locations to posts, even from the desktop.
  • You don’t need to be friends with someone to tag them in a post or photo.
  • You don’t have to like a brand to tag it in a post or photo.
  • Facebook has changed the word “everyone” to “public” in privacy settings, for clarity.
  • You can customize privacy, or visibility of information, on a post-by-post basis.
  • Users can edit the visibility of individual bits of content anytime after they post.
  • The changes don’t affect mobile users, at least not for now.

Speaking of Twitter:

Twitter has begun its new photo sharing feature to its users. The new photo service allows users to attach photos with their tweets, which could pretty much replace the similar functions provided by 3rd party vendors such as TwitPic over the past years. It means that users can now generate richer content on Twitter than merely text. But on the other hand, the new function makes Twitter feeds resemble a Facebook wall post, which has always allowed users to share many types of media content.

Twitter photo

Are we forgetting about Google+?

Last week at a Social Media Today Webinar, Our CEO Maggie Fox presented some of the latest stats of Google+ as it approaches its two-month birthday. Instead of going into detail on people’s reaction to functionally, I think it is better to let the numbers do the talking.

From singlegrain.com

  • 74% of Google+ users are male

Top 10 Occupations of Google+ users

  1. 10.05% Software Engineer
  2. 10.77% Designer
  3. 13.57% Developer
  4. 24.56% Engineer
  5. 4.88% Writer
  6. 4.23% Web Developer
  7. 3.67% Software Developer
  8. 3.05% Programmer
  9. 3.05% Photographer
  10. 2.79% Artist

Google+ has gained over 25 million registered users in about two months. But the question is, how many active users are there?  Or let me ask you this, when was the last time you checked your Google+ account and saw new feeds from anyone of your circles?

It is not hard to recognize that some of the latest changes Facebook and Twitter made align to the aesthetics of Google+.  So do people really need Google+ if other platforms are offering the exact same services? I think we are all still looking forward to see what Google will do next in the social space battle.

Webinar: The Art of Giving Up Control

This coming Friday at 1pm EDT I’ll be participating in a free webinar with Charlene Li and Steve Rubel on “The Art of Giving Up Control” (which really means “change management to support social in the enterprise”, but that’s a little too long ;-) . Here’s the official blurb, and I’d love it if you would join us and ask a bunch of tough questions!

Steve Rubel and Maggie Fox work closely with some of the biggest businesses in the world, where they frequently counsel leaders who are afraid to give up control. We’ll discuss how they broach this subject with their clients and how they show the value and upside of embracing being open. Some questions we’ll discuss include:

  • How do you convince executives that giving up control is inevitable?
  • How to quantify the value of giving up control?
  • What are the best ways to bring reluctant leaders into the social space?
  • And how can you help your organization embrace the new openness?

The webinar is this Friday at 1pm EDT, and you can register – free – here. Hope to see you Friday!