All posts in “spark”

SMG's Ignite-inspired SMWTO event this Friday!


Inspired by Ignite, which is a geek event in over 100 cities worldwide, Social Media Group presents Spark for Social Media Week Toronto. This Friday the 17th at 9 am EDT, members of the SMG team will talk about their passions, experience and expertise in business, innovation, collaboration, community and content. With only five minutes per session, this event is perfect for short attention spans. You’ll be inspired in no time!

Here is a little sneak peak from two of our speakers:

Michelle will address a popular, but misguided request in social media marketing: making a piece of content “go viral.” This session will cover why “viral” isn’t a useful term, what executives really mean when they ask for content to go viral, and how we can design content so that users are likely to spread it throughout their networks.

Brandon will discuss the barrier to entry for anyone to create content has dissolved in the age of affordable technology. How can your content make an impact when it’s competing with nearly  everyone on the planet? Brandon talks about Pop Culture and the importance of taking the road less traveled to make an impact in the digital age.

This event sold out almost immediately, and we know we’ve got lots of fans who don’t live in Toronto. But we want everyone to be able to participate, so we’re offering live streaming during the event! Visit to read more about Friday’s event and check back on Friday morning at 9am EDT to register and watch live!

P.S. Don’t forget to Tweet using our event hashtag: #smwtoSMGspark.