All posts in “social media”

Social Media Roundup for October 1, 2010

Influence and Popularity Not the Same on Twitter

(via Mashable):

Kim Kardashian isn’t the most popular celeb on Twitter. She’s a couple million followers behind the heavy-hitters of Internet-savvy entertainers; however, she’s accomplished something no other individual celebrity has done: She’s the celeb who gets the most traffic referrals from Twitter.

Kardashian’s stats prove that popularity and influence — quantity and quality — are two different things. And we think the ability to direct web traffic is a pretty big part of influence.

Nokia Ships New Smartphone

Thursday, Nokia began shipping their new smartphone, the N8. Intended to compete with the Blackberry and the iPhone, the N8 is the first to run on the Symbian OS. Also of note is the 12 megapixel camera, in comparison to the 5 megapixel cameras available on Blackberry and iPhone.

(via HuffPo):

Nokia said deliveries would begin immediately for pre-orders of the touch screen model, which had received “the highest amount of consumer pre-orders in Nokia history.” Worldwide availability would be “in the coming weeks” and will vary by country, Nokia said.

The N8, which looks like an iPhone, features a 12-megapixel digital camera with Carl Zeiss optics and a 3.5 inch display. It is built on a new version of the Symbian software with photo uploading connections to social networks like Facebook and Twitter.

SAP & B2B Social Media Marketing Excellence

Our friends and clients over at SAP wrote a great post this week over at Social Media Today. It offers four steps for best practice in setting up a B2B social media marketing strategy.

The Value of Facebook Likers

On Wednesday, Facebook released more information about “likers.”

People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.

As publishers work to identify the best ways to reach a younger, “always on” audience, we’ve found that the average “liker” on a news site is 34, compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the Newspaper Association of America.

Google Takes Street View to Antarctica

While you probably won’t need to use it very often, it is pretty cool to get a street level view of what’s happening on Half Moon Island. The normal street level view icon of a green man is also replaced with an icon of a penguin.

(via The Daily What):

Social Media Roundup for August 6, 2010

New Twitter algorithm tells you who to follow

Find your friends and colleagues_1281125063953

Following in the footsteps of Facebook, last week Twitter launched a new suggestion feature that helps users find new people to follow. The tool looks at who you follow, and who the people you follow follow, and then suggests new people for you to follow. This new feature is gradually being rolled out to users and probably explains the huge influx of random follower requests I’ve been receiving all week.

This new feature in combination with Twitter’s enhanced name search results should be the start of expanding Twitter’s social graph.

Google’s back at it

Google‘s been hard at work the past few months making all kinds of improvements to Gmail. Continuing on their drag and drop feature streak, this week Google added the ability to drag and drop attachments to your desktop. This small improvement should yield lots of happy users for those who receive multiple attachments.

Blackberry Torch to compete with the iPhone

blackberry-torch-9800

This week, BlackBerry maker Research in Motion (RIM) announced the upcoming release of the BlackBerry Torch (also known as the BlackBerry 9800 slider). Lots of people are excited about the new device, comparing it’s functionality to the iPhone 4.

BlackBerry fans in some parts of the world may have to stick with the iPhone though, as countries like Saudi Arabia and United Arab Emirates have started to shut down BlackBerry messaging services due to security concerns and RIM’s failure to meet regulatory requirements.

A testament to the power of social media

Yesterday 10-year Tanner Bawn was en route to New York on an Air Canada flight to witness a charity run called “Tutus for Tanner,” a muscular dystrophy fund raising event organized by Tanner’s blogger aunt, Catherine Connors. Although Tanner arrived in New York a-OK, his wheel chair was damaged on the journey.

Tanner’s aunt and a network of bloggers and Twitter users, who for the past week had been helping to raise money for Tanner’s family to renovate their home, instantly starting tweeting about the issue. Air Canada, although slow to respond at first, quickly jumped on the issue as it exploded online and repaired Tanner’s wheelchair and offered him and his cousins a free trip to Disney World – one of Tanner’s last wishes.

According to Tanner’s aunt, ““If I hadn’t been with Chrissie (Bawn, Tanner’s mother) and Tanner, if it were any other kid without a vast social media network behind them, it wouldn’t have turned out this way.”

Gotta love social media. Happy weekend, everyone!

Enterprise 2.0: What if sales lived in the “cloud”?

I’ve attended the Enterprise 2.0 conference every year for the last three years. I’ve met good friends there for the first time, put faces to old friends I hadn’t yet had the pleasure of meeting IRL and I always look forward to catching up with many of the brilliant people I am lucky enough to be acquainted with. Ultimately, however, it’s not the sessions and speakers that really get me going intellectually. It’s the hallway convos and debates over drinks. This year was no different. In fact, I heard from many attendees that it is now official: the sessions are not the draw at E20 – the lobby is.

So what did I take away this year? A number of things, but one thought in particular I have been chewing on for some time, especially because it aligns with our Enterprise Services practice, which is all about change management. I shared it Andy McAfee just before the social media panel I participated in on the second day (and which was very sparsely attended – social media being the red-headed stepchild of E20), and it goes a little something like this:

1. There is a dramatic proliferation of touchpoints between the enterprise and the market. Two-way conversations used to happen via your 1-800 number, your reception desk and your sales and PR teams. Now hundreds, even thousands of employees across the company can be communicating with the entire market via dozens of social channels in real time (no surprise here).

2. Consumers perceive brands/companies/institutions as speaking with one big voice. They don’t care if it’s CRM, sales or marcom. These artificial divisions may mean a lot inside the org, but outside, no one cares. You’re Company X. End of story.

3. Internal integration across these silos is critical to avoid missed opportunity and potentially generate solid ROI – the communications person will be encountering CRM issues, the CRM person bumping up against sales opportunities, etc.

4. It’s within that last point that I find a most compelling question. How does the sales function integrate with a company’s social media activities? How does it become nimble and horizontally integrated in order to take full advantage of the opportunities presented at all of these different touchpoints? How and when does it engage effectively?

5. What if your sales org could become something that lives in “the cloud” (please see below for a great video that answers the question, “What is Cloud Computing?”), meaning it is accessible from any point within the organization and any time in the sales cycle, rather than being a linear process that starts with a suspect at the top of the funnel and ends in a sale at the bottom? (Colin Douma, a brilliant guy who is now the VP of social at an agency in Toronto, had some interesting thoughts about what the sales funnel actually looks like in the age of social media, and Joe Jaffe recently wrote a booked called Flip the Funnel, so I’m not alone in thinking about this).

The end state? If sales is now horizontally integrated across the org, living in a kind of “process cloud”, when someone in customer service or communications or research identifies a prospect with an itch their product can scratch, they can feed that lead right into the appropriate node in the sales pipeline. Opportunity seized.

This is of course both a technology and a workflow challenge, but one I suspect will increasingly become an issue as engagement matures and a return on all of our socializing must be demonstrated. A spurned prospect is also more that just a lost opportunity – it’s someone who’s likely pissed off, since no one enjoys being ignored.

[full disclosure: I attended E20 2010 on a complimentary press pass]

Social Media Roundup for April 30,2010

How’s this for an Internet throwback

Hats off to Mashable for finding this awesome Geocities-izer tool. The site lets you enter any website into the tool and spits out what the page would have looked like as a Geocities page back in the day. Check out The New York Times website Geocities-ized – complete with music!

Most Americans know Twitter, but few use it

A new report released by Edison Research reveals that Twitter awareness among Americans has been growing since 2008 with 87 percent now familiar with the tool, only slightly trailing Facebook’s awareness of 88 percent. Facebook continues to be the dominant social network in terms of usage with 41 percent of Americans maintaining profiles on the site whereas only 7 percent are tweeting.

The research also reveals that Twitter users are 3x more likely to follow brands on Twitter than on other social networking sites, and that less than half of regular Twitter users post updates, although 70 percent of these same users post status updates to other social networking services like Facebook.

Over sharing in 140 characters

We’ve all been victim to our Facebook friends and Twitter followers posting tidbits of “too much information” online. No one needs to know that you’re tweeting from the restroom, no one. The Huffington Post has put together a slide show summary of some of the worst Twitter TMI incidences – most of them from over sharing celebs.

Chatroulette inspires artists

Visual artists are taking to Chatroulette to let their creative juices flow. Check out this video of one talented user speed painting another user in various poses.

Social Media Roundup April 2, 2010

Facebook switches “Fans” for “Likes”

An Associated Press story tells us that Facebook will no longer use the term “become a fan of” in favour of the more colloquial and direct “like”. The terminiology change erases one of the few remaining distinctions between personal and brand interactions on the leading social network. It will be interesting to see if something as simple as more friendly language will increase consumer’s engagement with Facebook’s Fan pages.

Report issued on Social Media Ads that work best

Mashable summarizes a report from Psychster Inc. and AllRecipes that pitted various types of online ads against each other. Not surprisingly, there is a bit a gap between ad types that are good at selling (banner ads, emails) versus ads that are good at engagement (Corporate profiles with fan options and widgets). Read the executive summary here

YouTube Facelift

If YouTube seems a little bit different than the last few days, don’t worry it isn’t an April Fools joke (see below). Overall the video watching experience is a little less cluttered, but still has access to the same information as before via pulldowns. Most notably, we can say goodbye (and good riddance IMHO) to the 5 star rating system in favour of the simpler Like/Don’t Like model. According to MediaPost the re-design has increased time on site by 7% and increased video playback by 6%.

The Ten Plagues of Social Media

Social Media Insider writer David Berkowitz pushes a seasonal analogy a bit far with this one, when comparing the Plagues of Egypt to the top ten mistakes in social media. Personally, I can’t make the connection of how a plague of lice can be compared to campaign-based thinking, but most of the points are valid.

Social Media Roundup for March 26, 2010

Location Tweets Coming Home to Roost

It isn’t only the robbers that you need to worry about when telling your Facebook friends about your vacation or checking in on Foursquare from Hawaii, but your insurance company as well. According to MediaPost, home insurance premiums in the U.K. may go up by 10% as a direct result of the approximately 40% of British social network users who update with holiday plans.

Pillow Talk – Social Networking Style

Apparently finding out if someone liked your Facebook status is more important for many social network users than sleep. According to the Gadgetology study done by Retrevo a whopping 48% of US social network users check in every time they wake up during the night. Stay tuned next month for social network’s role in the US divorce rate.

If the Grateful Dead Were Alive Today…

It would appear that Deadheads got the whole social media thing before there was an Internet. Shannon Paul’s Very Official Blog has an interesting read on the 4 Things the Grateful Dead Can Teach You About Social Business. The Dead were masters at keeping their most loyal fans on the inside while combining free and paid models to the benefit of both business and their fans.

Memewatch: ChatRoulette Musical Improv

It all started with a guy named Merton (who looks a lot like Ben Folds Five) improvising songs (video featured above) to lonely ChatRoulette participants. Sadly, the video was pulled down by YouTube for some violation or other and then subsequently edited and re-posted. Then Ben Folds Five takes up the gauntlet and records a live Ode to Merton. Now Mashable has a great video interview with a talented and funny guy who is making ChatRoulette “exhibitionist”, but in a good way this time.

Handy Tool: Packrati.us follows your twitter feed and updates your delicious account with the links you tweet. It also offers some basic rules allowing you to include or exclude specific types of links.


Social Media Statistics: TV, Multi-tasking, Online News and Your Brand's Friends, Fans & Followers

Probably no one can make numbers look as cool as Sesame Street, but I’m about to give it a go in the name of Social Media. Here’s hoping these social media statistics make your next PowerPoint sing.

Couch Surfing, Channel Surfing and the Interweb

According to a recent survey by Nielsen, more people are surfing the web while they watch TV. Between 2009 and 2010 people who watched the Super Bowl while browsing the internet rose from 12.8% to 14.5% while Oscar viewers in the same time made a massive leap from 8.7% to 13.3% who watch and browse. What might surprise you are the sites that are keeping them hooked; Facebook (okay, not surprising) and Yahoo (Yahoo?). (via Fast Company)

Media Post reports people are also watching more TV online. A recent survey by Unicast found that of  planning to tune in to NCAA March Madness; 54% plan to watch the games online. An additional 10% plan to watch via mobile devices and 18% through social networks. The full study is available as a PDF. (via Mashable)

News is Not Dead

While the increase in Internet sourced news has created much dialogue around the death of the newspaper, news itself is not dead though traditional channels might be suffering. A Pew Internet study has found that 53% of all American adults get news online today- that is about 71% of all internet users. The interesting part is that only 35% are loyal to a particular source. The rest, seem to news graze using multiple sites and don’t rely on any one site in particular. Of the faithful, about 65% of them check in with their favourite news site at least once per day, yet only 19% of them said they would be willing to pay for online news. 82% said they would find another place to get their news instead. In other news, Yahoo News, Google News, AOL and Topix are the most commonly used online news sources. Not CNN, CBS or even <gasp> the New York Times. (via Web Search Guide)

Why Do They Become a Fan and What Does it Mean?

Ta-da! It turns out that Friends, Fans and Followers of your brand are more likely to support you at the cash register. According to a study by Chadwick Martin Bailey and iModerate more than 50% of Facebook Fans and 67% of Twitter followers feel more inclined to buy from brands they are social with online. But why do they socialize with you to begin with? The same study shows that 25% are hoping for discounts and deals while 18% want to show off how much they love you. <Aww>. (via eMarketer)

Social Media Roundup March 12, 2010

Role of Community Managers Growing in the Enterprise

Dion Hinchcliffe over at the EnterpriseIrregulars has written an enlightening post on the rapidly evolving role of community managers in large companies. He also points us to The State of Community Management – 2010 report.

Facebook to Become Location Aware

Location-sharing tools like Foursquare, Loopt and Gowalla continue to grow, while other social media services like Yelp and Twitter are offering location-aware features. New York Times reports  that Facebook wants some of the action and is planning to release it in late April. Let’s hope this time they avoid the backlash of previous feature releases by getting the privacy settings right out of the gate.

Social Media Gumming up the Wheels of Justice

MediaPost has an interesting article on how the increased use of social media (particularly mobile use) is changing the rules in US courts. It is not only the risk of jurors updating Facebook or live-tweeting aspects of the ongoing case, but also some jurors doing side research on aspects of the case that have some judges specifically instructing jurors not to connect. Last year the American Bar Association discussed the issue at their general meeting.

Why journalists hate embargoes

TechCrunch Europe published a couple of videos with an amusing take on the subject of embargoed information. The post highlights the love/hate relationships that journalists and bloggers have with some of the less competent PR people.

Social Media Roundup for February 26, 2010

Does Yelp put Skeletons Back in Closet for Advertisers?

An interesting lawsuit is being reported by MediaPost about a veterinary clinic in California suing the popular ratings site Yelp over an alleged offer to bury bad reviews of the clinic in exchange for an advetising contract. If  true, it would appear in some cases that the wisdom of crowds is for sale.

English losing ground to other languages on Twitter

While most tweets don’t exactly adhere to the Queen’s English, English is still the dominant langauge of Twitter. According to a TechCrunch post (based on a report by Paris-based Semiocast), English is down 25% from last year with Japanese, Portuguese, Malay and Spanish all gaining ground in the approximately 50 million tweets per day.

Broadcasting for Burglars

There has been a fair bit of discussion lately about the site Please Rob Me, which aggregates public data from location-based services (i.e. Foursquare when linked to Twitter) and reports when people check in and are thus not home and available for burglary. The purpose being to raise awareness about privacy concerns from these types of services.

Chatroulette: The Girls, The Boys and the Perverts

Played with chatroulette yet? Well, you might want to be careful about doing it at work. Mashable provides us with a funny video of how the popular video-chat site breaks down into 71% Male, 15% Female and 14% Perverts.

Warning: There is nothing graphic in the video, but some language may be mildly offensive.

Social Media Roundup for January 29, 2010

Apparently Apple released a product Wednesday

Is it just me or did the iPad feel like old news before it was 30 minutes old? The advance rumours were (in some cases) so accurate this time and so far ahead of the actual announcement that it was hard not to feel a bit let down by reality. The perennial Apple Fanboy Vs. Hater debate aside, the new iPad device tries to fill a gap between the portability of a smart phone and the bulkiness of a laptop or netbook, all with Steve Jobs trademark flair for the stylish. Buried in all the hoopla is that Jobs said when you consider MacBooks as “mobile” devices, Apple generates more revenue from mobile hardware than any other company in the world. (via John Gruber’s Daring Fireball)

New Social Media Use Stats

Neilsen released some new statistics on usage of social media showing that Facebook is continuing to eat MySpace‘s lunch, Twitter use has exploded and the global audience spending 82% more time on social media platforms than they did last year. Mashable summarizes the results and offers up fresher month-over-month stats that show Twitter use in decline.

CBC Charges for Article Embeds

The publishing industry continues to struggle with a profitable online news model, focusing particular attention on the wide gulf between outright piracy and fair use of their copyrighted content . The Canadian Broadcasting Corporation (CBC) among other news organizations have been using the iCopyright system to help monetize their content. The Torontoist breaks down how it is being used.

An Incovenient PR Truth

According to a video by RealWire (an online news distribution service), irrelevance is to the PR industry what pollution is to the environment. Breathe in that irrelevance, baby.