All posts in “Social Media Today”

Webinar: Content Marketing on the Social Web

Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group. Follow @jbenedet.

Join Maggie Fox, Ann Handley, and C.C. Chapman tomorrow, Tuesday Jul 31st at 12pm EST / 9am PST for a free live webinar titled Content Marketing on the Social Web, hosted by Social Media Today.

The internet is full of content which can quickly become a blur to internet users. The quality bar for content has been raised. Continually producing high quality content is not always enough to reach your ideal audience anymore. Content overload is now a reality!

Marketers need to make adjustments to strategy and tactics in order to differentiate content, reach the right audience while they are in content consumption mode, and help solve problems. These adjustments require a detailed understanding of your audience such as: topics of interest, common problems, and the delivery method of content.

The panelists of Content Marketing on the Social Web will discuss questions like:

  • Who is excelling in content marketing right now?
  • Where does good content come from?
  • How fast does a marketing department have to move to keep up with changing tastes?
  • What kinds of businesses are best at content marketing?

We hope you can make it – register for the free webinar now!

The C-Suite and Social Media: Will They Ever Buy In? [WEBINAR]

Join Maggie Fox on Tuesday, June 19th at 12pm EST / 9am PST for The C-Suite and Social Media: Will They Ever Buy In?, an exclusive live webinar from Social Media Today.

While some Fortune 500 companies have taken the plunge into social media, studies continue to tell us that the leadership of many large corporations remains resistant to substantially opening their companies up on social networks, either for internal or external use. Are new media professionals deluded to believe that the evidence of social media’s pervasiveness will push the C-Suite into the world of interactive markets and transparent customer relationships, risks and all?

Maggie will be joined by panelists Peter J. Korsten, Vice President and Partner at the IBM Institute for Business Value, Peter Kim, Chief Strategy Officer of Dachis Group, and Tom Chernaik, Co-Founder of CMP.LY.

The panel will discuss the reality of the situation – the reports and statistics that tell us that the information revolution has yet to touch many C-Suites, the underlying reasons, and how much of it is due to the habits of leaders themselves. Are corporations hamstrung by the fact that many CEOs have not used social media themselves, just as a few decades ago few executives knew how to type? Join us as we ask:

  • Which corporations’ C-suiters get it?
  • What is the future for enterprises that refuse to reinvent themselves?
  • Is there a case to be made that social media is just an option?
  • Can social media work at the lower levels of an organization without C-level buy-in?

Interested in joining the discussion? Register HERE!

 

Best Thinkers Webinar Series: Women and Social Media: Passion + Purpose = Conversion

Join Maggie Fox on Tuesday April 3rd at 12pm EST /9am PST for an exclusive live webinar from Social Media Today on Women and Social Media: Passion + Purpose = Conversion.

Are social media sites the “killer app” for reaching a female audience? And where do female web users congregate? The great growth surge seen by social photo-sharing site Pinterest is driven by women, rather than the males who more often make up the demographic of geeks and early technology adopters. And BlogHer’s latest annual study, Women and Social Media in 2012, found that women who read blogs actively make more purchasing decisions based on that social weapon of choice than on Facebook and Twitter.

Clearly, women lead the social and spending uses of certain regions of the Web. Maggie and panelist Elisa Camahort Page, Co-Found & COO of BlogHer will explore these new realities and more, discussing:

  • Women who hold leadership positions in social media companies
  • How women are making a difference in the world through the Web
  • The implications from these numbers for online and offline cultural change
  • How an analysis of women’s use of social tools could impact your marketing plan

Interested in joining the discussion? Register HERE!

Best Thinkers Webinar Series: Liberating Big Data

Join Maggie Fox tomorrow Tuesday March 6th at 12 pm EST / 9am PST for an exclusive live webinar from Social Media Today on Liberating Big Data.

Big Data is discussed everywhere these days. It’s now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where that data goes and how it’s used, supposedly understood only by a priesthood of big-company geeks and analysts – whatever, and wherever, THEY are.

Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer?

Maggie along with panelists, Brent Leary, co-founder and Partner of CRM Essentials LLC and co-author of Barack 2.0: Social Media Lessons for Small Businesses, Richard Cloud, Associate Partner of Strategy and Sales at IBM and Dean Abbott, President of Abbott Analytics Inc. will describe the new world of data management, help make sense of it, and guide the audience to new and powerful tools and practices.

Join them to learn and ask questions about this vital topic! Register HERE!

Best Thinkers Webinar Series: B2B and the Complex Sale

Join Maggie Fox next Tuesday February 28th at 12pm EST / 9am PST for an exclusive live webinar from Social Media Today on B2B and the Complex Sale.

The nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Now vendors are adopting some of the same capabilities provided through the Net – researching the needs of potential customers and clients, discovering what will bring value to their companies. The B2B world is becoming one where negotiation can become more well-informed before it even begins. This webinar will cover this changing landscape, addressing questions like the following:

  • How do sales people train to operating in the Enterprise 2.0 world?
  • What tools are available today to both vendors and buyers that did not exist 5 or 10 years ago?
  • How does online B2B affect the sales cycle?

Maggie and panel members, Kendra Lee, author of the award winning book Selling Against the Goal and president of KLA Group and Ron Karr, CEO of Karr Associates Inc., a firm that specializes in helping organizations build high performing sales cultures and customer loyalty and is also the author of Lead, Sell or Get Out of the Way.

Register now, HERE!

Best Thinkers Webinar Series: How is Big Media Adapting to a Social Media World

Join Maggie Fox next Tuesday February 21st at 12 pm EST / 9 am PST for an exclusive live webinar from Social Media Today on How is Big Media Adapting to a Social Media World.

Big Media got big in the ages of broadcast and print, when corporations controlled the flow of content and consumers had few opportunities to interact and contribute. That balance has shifted radically over the past decade, as billions of consumers have discovered the social Web and mobile communication and were given easy tools to become content creators themselves.

In this webinar, our panel of experts will discuss the plight of Big Media - whether old business models have become obsolete, and how audiences have changed – and what it’s doing to save itself as an industry. We’ll consider questions like the following:

  • Where is today’s audience spending time and what content sources do they pay attention to?
  • Where is Big Media behind the curve of change in how it provides and gets paid for content?
  • What scares media corporations about the content models being invented on the Net?
  • What has the industry done so far in its attempt to retain its power?
  • How must Big Media evolve to stay profitable?

Sure to be a great discussion! Register now, HERE!

February Speaking Engagements

SMG speakers will be coming to a city near you! Throughout the month of February, three members of the SMG team will be speaking at events across North America, check out if they will be coming to you:

Google+ PR Summit

February 14, 2012, Las Vegas, NV
Tactics and strategies for engaging customers, clients and the public on the newest social network.
Speaker: Maggie Fox, register online here

SAP Global Marketing Social Media Week Event

February 15, 2012, Palo Alto, California
Discussing The Great Content Disruption: How Content Marketing is Changing Everything
Speaker: Maggie Fox, register online here

The Changing Face of Research and Implications for Marketers: You’re not in an interview anymore, Dorothy.

February 16, 2012, Toronto
Discussing advances in our understanding of behaviour and decision making, how insights are collected in a fully digitized world and new tools and opportunities. A must for those looking to understand narratology, gamification and how to leverage online advocacy!
Speaker: Patrick Gladney, register online here

5th Annual Social Media Marketing (Open Dialogue)

February 22-23, 2012, Toronto
Discussing Social Marketing to Business vs. Consumer Audiences: What’s the Difference?
Speaker: Ruth Bastedo, register online here

Is Twitter the New Help Line? Improving Customer Service with Social Media (Webinar)

Join Maggie Fox next Tuesday February 14th at 12pm EST / 9am PST, as she hosts an exclusive, live webinar from Social Media Today on Is Twitter the New Help Line? Improving Customer Service with Social Media.

More companies now are monitoring Twitter and other online social channels and responding in real-time – often within hours or even minutes. They know the power of social media and the capability of bad news to spread like wildfire. They also recognize the opportunity to influence the message by jumping into a conversation sooner rather than later.

Join this panel to examine:

  • Why social media and customer service are made for one another
  • How your company can jump into social monitoring
  • Notable corporate social media gaffes and what was learned from them
  • Best practices for companies actively engaging customers online
  • The cost-effectiveness of social media monitoring and immediate response as customer service tools

Register online, here

 

 

 

Webinar Today – How Content Marketing is Changing Everything

Today is the day! Don’t miss out on our free webinar with Maggie Fox on “How Content Marketing is Changing Everything,” at 12 pm EST / 9am PST brought to you by Social Media Group and Social Media Today. She will be joined by C.C. Chapman, co-author of “Content Rules” to explore how you can (and should) think about content creation and how to effectively use great content to earn attention and shift marketing from push to pull in a billion-channel universe.

Register now, click HERE!

 

Best Thinkers Webinar Series Today – Defining and Measuring Influence

Don’t forget to join Maggie Fox today at 12 pm EST / 9 am PST for an exclusive, live webinar from Social Media Today on Defining and Measuring Influence. A great discussion to be had with Maggie and panelists, Peter Auditore – the Principal Researcher at Asterias Research, and Pam Moore – the CEO & Co-Founder of ZoomFactor, as they examine what is or is not influence and how such a fuzzy concept can be measured.

It’s not too late to register, click HERE!

How Content Marketing is Changing Everything – Upcoming Webinar

Join Maggie Fox, next Tuesday January 31st at 12pm EST / 9am PST, as she hosts an exclusive, live webinar from Social Media Today and Social Media Group on How Content Marketing is Changing Everything.

Forget about “interrupt and repeat”! The promise of Content Marketing is the ability to deliver the right thing, in the right place, at the right time, in order to earn your customers’ attention. But it’s not only about the tools and platforms – it’s also about making the right stuff – an enormous challenge for many marketers. In this webinar, Maggie and C.C. Chapman co-author of Content Rules, will explore how you can (and should) think about content creation and how to effectively use great content to earn attention and shift marketing from push to pull in a billion-channel universe.

You won’t want to miss this one! Register now, click HERE!