The Man your Man Could Smell Like
Unless you’ve been living under a rock this week, you’ve probably heard of (and maybe even developed a slight crush on) The Old Spice Guy. Old Spice released its first ad with the attractive fellow named Isaiah Mustafa in February at the Superbowl. A few weeks ago he was back with a new ad, and this week he was on the scene making personalized videos for random people and famous folks alike.
The campaign is being touted as one of the most successful viral campaigns in recent history. The 180+ custom videos made this week have garnered 5.9 million views and 22,500 comments.
More people using social media at work
Social media use at work is on the rise (from 19% to 24%) but it’s still not clear if its being used to advance business objectives or if employees are just wasting company time and money. The study conducted by Trend Micro looked at the Internet habits of 1,600 workers and concluded that employees working at larger companies were less likely to use social networks at the office than those working at a smaller company.
iPhone 4 troubles? Apple wants to give you a free case
Apple held a much anticipated news conference today to address concerns about the iPhone 4 antenna issue. Apple assured customers that providing quality products is a priority and they’re working to fix the current issues. Here’s what they said they’re going to do:
- Release a software update that will fix the error in the signal calculation algorithm
- Free bumper or refund for existing bumpers
- If customers still aren’t satisfied, Apple will provide iPhone 4 owners with a full refund
Interestingly enough, Apple also mentioned that the return rate on the iPhone 3GS at AT&T stores was 6% whereas the return rate of the iPhone 4 was only 1.7%.