Forget about “interrupt and repeat”! The promise of Content Marketing is the ability to deliver the right thing, in the right place, at the right time, in order to earn your customers’ attention. But it’s not only about the tools and platforms – it’s also about making the right stuff – an enormous challenge for many marketers. In this webinar, Maggie and C.C. Chapman co-author of Content Rules, will explore how you can (and should) think about content creation and how to effectively use great content to earn attention and shift marketing from push to pull in a billion-channel universe.
You won’t want to miss this one! Register now, click HERE!
We are all subject to being influenced by people, events and experiences in our lives. This is just as true in our online behaviors as it is in the rest of our lives. With the growth of the social component on the Internet, we are exposed to many stimuli aimed at grabbing our attention and affecting what we do next – where we click, what we “Like,” who we trust and what we buy. This webinar digs deeper into how influence works and does not work on the Internet.
Don’t forget to join Maggie Fox today at 12pm EST/9am PST for an exclusive, live webinar from Social Media Today on being Boldly Social: A Conversation with Sandy Carter. A great discussion to be had with Sandy Carter – a leader in social business and Maggie Fox – an expert in enterprise level social media, as she asks Sandy to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.
One of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It’s not all about technology, nor is it so much about marketing technique; it’s more about changing basic assumptions and getting comfortable with the new communications reality where opportunities for social interaction are pervasive and ubiquitous.
Don’t miss out on the great discussion to be had with Sandy Carter – a leader in social business and Maggie Fox – an expert in enterprise level social media, as she asks Sandy to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.
With the release of iOS 5 to the public on Wednesday and the iPhone 4S hitting stores today, there has definitely been some Apple buzz and excitement around the office. It’s been reported that pre-orders for the iPhone 4S have broken the company’s records from previous years, which I find quite interesting after all of the complaints and disappointment expressed last week when the iPhone 4S was unveiled instead of the iPhone 5. Check out this Funny or Die video taking a crack at all the disappointment.
But despite the lack of an iPhone 5, it seems people just cannot help themselves but to upgrade! I have to say, Siri sounds pretty cool and could definitely provide some amusement. Even just going through this blog is a good time-waster. What would you ask your iPhone?
And the phone can’t be too much of a let down if the Apple co-founder, Steve Wozniak was first in line at the Apple Store in Los Gatos, California! He tweeted, “The long wait begins. I’m first in line. The guy ahead was on the wrong side and he’s pissed.” He’s obviously a long-time Apple fan and I think its great that he wants to join in and stand in line with the rest of the fans!
While things are all happy over at Apple, RIM has taken a hit this week due to their service disruptions and outages worldwide. Many Blackberry users took to their Facebook and Twitter accounts to complain and there was even talk about finally being fed up and switching to the iPhone or Android. (Maybe this contributed to Apple’s highest pre-orders record?) Both Maggie Fox and Leona Hobbs were quoted in the press this week, in The Star and Financial Post respectively, commenting about how RIM’s CEOs, Mike Lazaridis and Jim Balsillie handled the public relations fallout. See what Maggie had to say here and what Leona had to say here.
Wall Street Protests
Also in the news this week has been the Occupy Wall Street protests and the use of social media in its organization. There are many angry people and there are no signs of their confrontation going away, not when almost all of the protesters have a smartphone and are active on social media networks to regularly spread the word as far as they can. More people are engaging in social networks to get people to come out and join them. Some commented that they heard about it through a friend on Facebook or Twitter and that the turnout was so strong due to social media. We can really see the significance of social media and why engaging in it is so important to stay in the know and up-to-date. It really is the strongest tool today to bring people together and connect with others that are feeling the same way as yourself.
On the social web, it’s not always easy to distinguish marketers from regular citizens. With the explosion of online marketing in recent years we’ve seen all sorts of ethically dubious practices, like PR agencies posting “impartial” product reviews about their clients and “independent” bloggers failing to disclose freebies and other considerations from the companies that they write about. In the latest installment of Social Media Today’s Best Thinkers series, ethics guru Randy Cohen (former ethics columnist for the New York Times Magazine), and marketing expert Paul Rand discuss the emerging ethics of blogging.
Our panelists will explore the following questions, and yours:
How do we distinguish opinion, information and marketing in the blogosphere?
What are appropriate disclosure requirements for corporate bloggers?
Can you be an objective blogger?
Maggie Fox and fellow panelists, marketing expert Paul M. Rand and ethics guru Randy Cohen as they discuss these emerging ethics of blogging.
Will definitely be a great discussion! Register now, click HERE!
We define “hippies” as individuals who are not centered around making a profit or having a “revenue model.” In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused on giving the platform away for free and serving users well in order to win their loyalty and perhaps even their dependence on the social platform. The next stage of the social web is monetization, or figuring out how to profit from the presence of many habitual users and the information gathered about those users. In this webinar, the panelists will explore the various strategies that companies are adopting to pay their way on the social web.
We’ll cover the following questions as well as yours:
What are the leading monetization strategies for social media companies?
What’s the future of online advertising?
How can companies formulate appropriate data management policies that allow them to monetize user data without violating the trust of their users?
We’ve got some exciting news to share! Maggie Fox and Social Media Group are featured in a new series appearing in the Entrepreneur section of the Financial Post, entitled FP Innovators. The weekly series showcases a Canadian company that excels in innovation. Social Media Group’s unique approach to human resources and the introduction of the “Unlimited Vacation Policy” is the topic of this week’s edition.
For the full scoop on the ups and downs of this flexible policy, check out the full article and video:
It’s interesting to note, but not too surprising, just how far Facebook’s reach extends: 1 in every 13 people on Earth are active on Facebook.
The one statistic to which I turn a crooked eyebrow is that “57% of people talk to people more online than they do in real life.” Saying “in real life” when meaning “offline” is a popular turn of phrase, but a misguided one. Online communication and activity is just as “real” and can be equally as meaningful as what we do offline. I’d also be interested to see how this factor was measured – is real life just face to face? Where do phone conversations fall?
Nonetheless, there’s no denying the remarkable impact and reach of this platform. Do the statistics outlined here indicate “obsession?” Or just that people like to communicate with one another, and this is the popular tool du jour?
Surprise! Your Airline Wants to Do Something Nice For You!
This week, four members of the SMG staff got stranded in various airports around the U.S., thanks to the wintry weather, myself included. As we can attest first-hand, waiting for a flight can be a stressful, long and incredibly boring process. KLM Royal Dutch Airlines wanted to make it a little more fun for a few of its passengers. Using their checkins on FourSquare and mentions on Twitter, KLM identified a few select passengers to receive small gifts, personalized to them (based on information available in their public profiles). Check out the results!
Social Media Monitoring Platforms – How to Choose?
There are a lot of social media monitoring platforms to pick from out there, and it can be hard to cut through the clutter and pick one that’s right for you and your business. This week, J.D. Lascia and Kim Bale at Socialmedia.biz put out a great resource to help you compare and contrast all the different choices, including tools like Radian6 and Sysomos.
Cat Face – He’s Got a Big Cat Face
And finally, the video we can’t get out of our heads this week: Cat Face.
In terrible news for my productivity both at work and at home, it seems that there are 23 more Cat Face videos. I will be watching them all.