For this week’s Friday round-up we’re trying something new. Today’s topics focus on B2B with case studies of social media ROI for B2B organizations. (Let us know what you think of the new format!)

How Social Media Helped Cisco Shave $100,000+ off a Product Launch
http://www.socialmediaexaminer.com/cisco-social-media-product-launch/

B2B Case Study: How Kinaxis Uses Social Media
http://tellallmarketing.com/blog/?p=159

A different kind of ROI  – How IBM uses social media to spur employee innovation
http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

A few B2B case studies from a social media think tank – Thinque and SR7
http://goo.gl/z9wSP

Marketing Sherpa: CMO perspectives on Social Marketing ROI
http://goo.gl/gbpJn

B2B Social Media: Lead Generation & ROI for brands
http://goo.gl/NQ6rI