All posts in “IBM”

Social Media Roundup for April 27: Social Media ROI for B2B Organizations

For this week’s Friday round-up we’re trying something new. Today’s topics focus on B2B with case studies of social media ROI for B2B organizations. (Let us know what you think of the new format!)

How Social Media Helped Cisco Shave $100,000+ off a Product Launch

B2B Case Study: How Kinaxis Uses Social Media

A different kind of ROI  – How IBM uses social media to spur employee innovation

A few B2B case studies from a social media think tank – Thinque and SR7

Marketing Sherpa: CMO perspectives on Social Marketing ROI

B2B Social Media: Lead Generation & ROI for brands

Enterprise 2.0 Summit

Do you want to learn how to design your social enterprise? The 2012 Enterprise 2.0 Summit is happening next week (February 7-8) at the Cercle National des Armees in Paris. Speakers and attendees will dig into the understanding and designing of social business excellence.

Enterprise 2.0 and its social techniques are nowadays an integral part of many corporations on their way to business excellence and improved performance. They strive for the design of a new model for the enterprise, the value creation, the business processes as well as the collaborative environment.

The conference will discuss current practices and future visions on how to provide more business excellence by the introduction of a social business design. The focus will be on the key challenges and success factors for three crucial parts: The new model of the organizational setup, the “socialized” processes and the collaborative workplace. The topic will be discussed from three different angles in parallel tracks addressing:

  • Enterprise 2.0 Project Excellence: The key excellence factors for the transformation phase
  • Enterprise 2.0 Practice Excellence: The overall use scenarios
  • Enterprise 2.0 Organizational Excellence: The new organizational setup

What is the Summit about?

Some of the keynote leaders of the conference include:

It’s not too late to register!

For interesting news leading up to the conference, follow them on Twitter and Facebook.