All posts in “Flipboard”

Stevie For Your TV

Michelle McCudden is a Manager on the Client Strategy & Innovation team at Social Media Group. Follow @mmccudden1

I’m not an indiscriminate social networker. I keep a fairly tight circle on Facebook and try to keep my Twitter follows around the 200 mark. I’ve experiemented with bigger circles, but find that I start to tune out when they get too big. Thanks to this careful pruning, I know that most of the content my network shares is going to be of at least some interest to me. And when it comes to video content, I end up starring a lot of tweets to find the video later, or bookmarking links from Facebook into a folder called “Stuff I Want to Watch.”

The new startup, Stevie, from Gil Rimon aims to address that. Stevie is a web-based platform that takes the content from our social networks and creates what it calls “TV shows” out of it, with names like The Comedy Strip, Music Non-Stop, and Top Stories that sort the video and audio content into themed streams. The content plays as part of themed TV show, with relevant tweets and Facebook updates scrolling in the bottom and side margins.

Essentially, Stevie provides a similar functionality as Flipboard—in the same way that Flipboard takes your content and makes a more attractive looking magazine-type display, Stevie makes an (arguably) more attractive and easy to use video display, complete with iPhone and Android apps that act as remotes, so you can easily watch Stevie on your TV, rather than your laptop. The app and the service are free, so there are ads to support the service, similar to the overlay ads that you might see on YouTube.

It looks like they’re still working out a few of the kinks—in the time I’ve been experimenting I’ve seen a few videos repeat themselves, and I seem to get a lot of “celeb” updates from celebs I don’t follow—but the idea has promise. What do you think? Would you use Stevie as your new tool for content consumption?


Social Media Roundup for March 11, 2011

Today, our thoughts are with the people in Japan. We expresses sympathies and condolences to those who have been devastated by the earthquake and tsunami.

Earthquake rocks Japan – photos on CNN.

Here are some things that caught our attention from around the ‘net this week:

Updates for apps we love

From SMG analyst Brandon comes news that a few popular apps were updated this week. All of which included major social/sharing related features and improvements.

  1. Flipboard now supports Instagram:
  2. Linkedin launches LinkedinToday and updates iOS app to include functionality:
  3. Instapaper updates to 3.0 includes native article sharing to Facebook, Twitter, Tumblr, Pinboard and a whole whack of other social features:

Music aficionado Brandon adds, “Oh and SoundCloud’s “local focus” was Toronto yesterday.”

Paula Deen embraces her eponymous meme

[Paula Deen Rides Bambi]

Speaking of fans, it was very cool to see celebrity chef Paula Deen respond in such an enthusiastic way to the ‘Paula Deen Riding Things’ meme.

Via The Daily What:

As if you needed another reason to be madly in love with Paula Deen, it seems the Butter Queen is not only aware of her Internet meme, Paula Deen Riding Things, but is actually quite fond of it.

“I think its great to see how creative my fans are!,” she recently told Bites on Today. “I feel like I’m the new ‘Where’s Waldo.”

Not a Viral Video

Michelle’s submission this week comes from AV Club with a critique of a recent “not-a-viral-video” campaign featuring Jennifer Aniston. Given the focus we’ve got on content strategy with our clients, this resonates with us big time.

Genevieve Koski writes:

vi•ral vid|e|o (vi´rel vid´ē ō) n. a video that becomes popular through the process of Internet sharing, typically through internet media sharing websites.

not a vi•ral vid|e|o (not a vi´rel vid´ē ō) n. a video that’s been brainstormed and test-marketed by a well-paid ad agency, which stars one of the biggest, beigest celebrities in the world slumming with a bunch of viral-video shorthand, released to a bunch of media outlets via a press release titled “Jennifer Aniston sex tape” that urges them to help make it the next “Internet sensation” along with a gentle reminder to mention Smartwater.

Read the rest of the column and watch the video at AV Club.

True blue Fan sites rule.

The cult following of Disney’s Haunted Mansion caught Maggie’s interest this week.  Chef Mayhem, the creator of explains the site “…is a celebration of imagination — it’s as simple (and as complex) as that.”

SMG-ers at SXSWi

Steve, Jeff and I (Leona) are enroute to Austin. We are all looking forward to catching up with friends and making new connections. See you there!