With the Federal Telecommunications Commission about to weigh in on disclosure expectations for bloggers, debates about what’s acceptable in the realm of “sponsored conversations” and heated discussions about whether “pay per post” isethical or even worthwhile, if you’re a business trying to navigate all of this safely, it can be incredibly confusing and worrisome.
Luckily, we’re here to help! Social Media Group and Social Media Today are pleased to offer you an opportunity to register for a free webinar on the Ethics of Blogging. I’ll be moderating the panel, covering all aspects of social media, and will be joined by some of the brightest minds in the business:
- Augie Ray, Managing Director of Experiential Marketing at Fullhouse, an interactive and social media agency
- Daniel Tunkelang, Chief Scientist and co-founder of Endeca and a leading industry advocate on interactive and exploratory approaches to supporting information seeking
- John Jantsch, a marketing and digital technology coach, award winning social media publisher, and author of Duct Tape Marketing
I hope you can join us for this FREE webinar Thursday September 24th at 1pm EDT, and please be sure to ask lots of questions!
I’m Sharon, I’m new to SMG’s Influencer Outreach Practice. Now that we have that out of the way, a few words about ethics and transparency…
When it comes to conversations about ethics, it’s always interesting to me how grey areas can often be positioned as black and white. There are varying degrees of ethical behavior and so many factors that determine how an individual or company views a potentially ethically questionable situation. Perception and context being at the top of what sways someone in one direction or another. What might beethically irresponsible to some consumers, might be completely harmless to others. What might have been seen as ethically appalling two years ago, might be absolutely kosher these days.
Who better to bring these discussions to the forefront than the folks on the Social Media Today’s Ethics of Blogging webinar. Shameless plug coming…wait for it…SMG’s very own Maggie Fox will be one of the experts examining trust between bloggers and readers! (SMG’s also a sponsor) See, that wasn’t so bad, was it?
Among the topics to be discussed:
- Transparency: How and when should a blogger reveal revenue sources?
- Pay for play: Blog posts, tweets, and more as marketing tools
- Online privacy
- Astroturfing: Organizations creating artificial “grassroots” campaigns
- Compliance and Legal: What should a corporate blog policy look like? What are a blogger’s legal obligations?
Join in the conversation and have your two cents heard by logging in to the webinar on Sept 24th at 1 pm ET (10 am PT) right here.