A number of folks picked up on our kick off to the “Save The ‘Bou” campaign this morning. I’d like to thank everyone who helped us get our message off the ground. And I’d also like to offer some insight to our approach.

Our objective with the initial stage of this campaign was to force people to examine their own reactions, to think what was important to them and what kinds of situations would move them to take action. We developed a provocative teaser campaign based on the very real possibility that the Woodland Caribou may become extinct.

Our teaser message about the campaign ran for a few hours on Twitter this morning. When anyone expressed interest, we provided them with all the details of the Save the ‘Bou campaign.

The campaign is now completely live. We’d like to invite you to visit SavetheBou.ca and add your voice to the petition to ask the Premier of Ontario, Dalton McGuinty, to enact the legislation already passed to protect the Woodland Caribou in Ontario’s Boreal Forest.

The campaign engaged a lot of you, both initially and after we explained our desire to provoke and get people talking. That was our objective, and we’d like to continue to discussion.

What do you think is the most effective way to cut through the clutter and get people talking early on in the process? Did you have issues with our approach? Did it work for you? What would you have done differently, and do you think you would have had the same result?