Social Media Roundup for April 27: Social Media ROI for B2B Organizations

Kirsten McNeill, April 27 2012

For this week’s Friday round-up we’re trying something new. Today’s topics focus on B2B with case studies of social media ROI for B2B organizations. (Let us know what you think of the new format!)

How Social Media Helped Cisco Shave $100,000+ off a Product Launch
http://www.socialmediaexaminer.com/cisco-social-media-product-launch/

B2B Case Study: How Kinaxis Uses Social Media
http://tellallmarketing.com/blog/?p=159

A different kind of ROI  - How IBM uses social media to spur employee innovation
http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

A few B2B case studies from a social media think tank – Thinque and SR7
http://goo.gl/z9wSP

Marketing Sherpa: CMO perspectives on Social Marketing ROI
http://goo.gl/gbpJn

B2B Social Media: Lead Generation & ROI for brands
http://goo.gl/NQ6rI

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Social Media Round Up for April 20

Karly Gaffney, April 20 2012

Social Media Event Of The Week: Foursquare Day

Foursquare enthusiasts worldwide observed Foursquare Day on April 16, 2012. As part of the celebration, Foursquare announced it now has over 20 million users who have checked-in over 2 billion times.

Radian6 took a look at the social media conversations generated around Foursquare Day 2012 and provided some interesting stats on their blog this week.

On April 16, Foursquare Day was mentioned 322,274 times in social media channels, with conversation peaking between 7-8am EST at 25,226 mentions. The United States led the way with over 14,000 mentions, with Brazil coming in close behind, followed by Mexico, Indonesia, Chile, Turkey, Japan, the UK and Thailand. The 25-34 demographic led the conversation with 48.1% of Foursquare Day mentions.

For more insights on social media conversation around the 2012 Foursquare Day event, check out Radian6’s blog.

Klout Launches Brand Pages to Connect Companies with Influencers

Klout announced the launch of a new feature called Brand Squads, which is basically a brand page for companies to engage with users whom Klout has indicated as influential. They are kicking off this new feature with Red Bull as a launch partner. Take a look at the Red Bull ‘brand squad’ to see what they’re rolling out to their Klout influencers over the next few weeks. (Some influencers will get a trip the upcoming X Games.)

Google’s Cloud Service (Google Drive) Interface Leaked in Employee Presentation

It was rumored this week that Google will soon be launching Google Drive, its own cloud service. Yesterday Mashable posted an exclusive screen shot (shown below) of a Google employee’s screen during a presentation at a university in Brazil. It shows the presenter accessing the file IA Google Drive. A Google spokesperson responded by simply saying “We don’t comment on rumor or speculation.”

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