At Social Media Group we think sharing is cool, in fact, we believe sharing is so important, we’ve made it our business. If you tell us a bit about yourself, we’d be happy to send you some of our presentations covering key topics in social media. We believe that sharing our content with you will strengthen it. So go ahead, introduce yourself.

These presentations will get you up to speed on some of the foundations of applied, practical social media. When you’re ready to jump in or expand on your existing social media efforts, use what we’ve taught you or contact us to take your project to the big league. Our presentation topics include:

Getting Naked: Yamaha’s Conversation with their Customers
“If you’re going to be naked, you’d better be buff” are words to live by in the social media realm. The blended approach started with educating management, obtaining buy-in, and one on one stakeholder interviews. Once there was community outreach the results were outstanding:

• Significantly reduced resource requirements for reputation management
• Low cost and virtually instant survey/focus group data
• Changing the rules of engagement for communications in their vertical
• Aligning with global initiatives around customer engagement

Case Study: Setting Content Free at Ford
Everyone is a publisher these days. Enabling content creators with the text, images, videos, and quotes they need to create their own digital content was key to success for Digital Snippets™. This meant placing content control in the hands of the content creators. This was a rather bold step, but obviously worth it:

• More than 5,000 unsolicited articles and blog posts
• Content regularly used by mainstream media like ABC, Wired and WSJ
• 1.5 million views on YouTube, 150,000 views on Flickr
• Consumers embedding Ford RSS feeds as a reliable source of content