SXSWi 2012 Panel: The State of B2B Social Media

Karly Gaffney, September 2 2011

Do you want to see a B2B panel at SXSWi this year? We do! Please take a minute to read through the panel description for The State of B2B Social Media and give this great panel including Maggie Fox your vote!

Description: What are the latest developments and trends in B2B social media, how are organizations using social to reach buyers of select products and services and what distinguishes B2B from B2C approaches? Join a panel of B2B experts and find out how social is changing the way B2Bs communicate, and the way business customers research and make purchasing decisions.

Questions Answered:

1. How are B2Bs using social media differently from B2Cs?
2. What are the biggest challenges to successful B2B social media outreach?
3. Content marketing, community management and social automation: What works best in B2B?
4. How are organizations calculating a return on investment for B2B social media initiatives?
5. What is the role of mobile in B2B social media communications?

Speakers

1. Mark Story – United States Securities and Exchange Commission
2. Matthias Lufkens – World Economic Forum
3. Maggie Fox – Social Media Group Inc.
4. Eric Schwartzman – Schwartzman & Associates, Inc.
5. Marcus Nelson – salesforce.com

What other questions would you like to see answered as part of this discussion?

Vote for The State of B2B Social Media panel here.

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Online Privacy: You’re Doing it Wrong

Maggie Fox, November 17 2010

Today I delivered a keynote at Defrag 2010, one of the best and most interesting conferences I am lucky enough to be able to attend (their tagline is “accelerating the a-ha moment”). I was pretty anxious about this presentation because it was in the “big room”, in front of all attendees, and they’re a smart, demanding crowd.

This year I decided to talk about privacy, and the fact that we think about it all wrong. My presentation was titled, “Privacy is a Commodity, Not a Place”. The basic premise is this: privacy laws in the U.S. are based on the 4th Amendment, which guarantees “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures”. Note the language: it’s all about physical space. The Internet has dramatically changed that, and made the physical space analogy quite inaccurate. Finally, I examined what the real value of your private data is in the real world, and who wants it most.

Here’s the deck. Let me know what you think about your privacy and what it means online:

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