At SMG, we don’t limit ourselves to “big” ideas. We care about the “right” idea. Instead of the “shiny object”, we define the smart, inspiring concept that will support your strategy and earn you major, measurable results.

Before you do anything, we’ll help you limit budgetary, functional, and reputational risk by identifying what will and won’t work for you – and the people you’re trying to reach. We’ll also get your team up to speed on social and digital best practices. Ready? Great.

What is Strategy?
It’s our proven process that helps you define and reach your business goals. SMG takes a holistic approach, offering everything from social media planning to full, multi-channel integrated global digital strategy.

Our Strategy process includes:

• Defining Business Objectives
  What are you trying to accomplish as a business? We’ll ensure that our recommendations dovetail with your needs, your KPIs, and your audience requirements; ensuring your social media success.
• Conversation Research
  We monitor the social media channels, communities, and influencers most relevant to you—from heavily trafficked blogs to popular Twitter feeds, to find out what matters to the people who matter most to you.
• Competitive View
  How are you doing compared to your peers? Are you a leader, or a laggard? Where can you learn from their mistakes and leapfrog the competition? Context is everything.
• Digital Roadmap
  We create a strategic plan tailored to your needs. Then, we tell you exactly how to put that plan into action, giving you everything from operational models to resources and recommendations on your social brand voice.
• Execution
  Our project managers, analysts, developers, and designers make your plan a reality. Once they’re done, you’ll be able to efficiently spread key messages and accurately track your progress.

Why do we provide Strategy?
Social and digital are tools. If you know how to use them, you can engage your audiences in new and profitable ways, gain fresh perspectives, and more effectively collaborate with your stakeholders.

Through our strategy process, we teach you how to use the incredible potential of social and digital media for the good of your organization and your online community. As a result, you’ll avoid short-sighted, hard-to-execute, misaligned and ineffective strategies, and benefit from increased credibility and insight.

What makes our Strategy process so good?
We collaborate with you at every step to provide smart solutions specific to your unique brand, resources, audience, and existing content channels. So we can comfortably, easily execute and manage them over the long haul—and get results.

Interested in Strategy?
Find out how we can help.
Contact Us