Today’s Web can support an endless parade of rich, engaging communication tools, from video clips to audio files. If you want your stories to get picked up—and spread—you’ve got to provide digital content creators with high-quality, engaging content that gets their readers excited.

That’s where Digital Snippets™ come in.

What are Digital Snippets™?
“Digital Snippets™” refers to our proprietary social media press release platform. Like a press release, a Digital Snippet™ is a piece (or bundle) of content you provide to anyone and everyone who is online – free of restrictions.

Unlike press releases, Digital Snippets™ are:

• Not limited to words. A Digital Snippet™ could be any multimedia asset, including photos, videos, audio clips, graphs, pdfs, textual facts or any other type of story update imaginable.
• Targeted to digital content creators. When you use Digital Snippets™, you position your content as a valuable story-telling tool.
• Optimized for the web. Bloggers and journalists are more inclined to use content that’s already web optimized.
• Sharable and spreadable. Digital Snippet™ assets are hosted on third-party sites and licensed under Creative Commons non-commercial. That means they’re easy to find, share and use to make content – about you.
• Evolving storytelling platform. Unlike traditional press releases, which are “old” the minute they’re released, Digital Snippets™ provide a platform that lets you tell an ongoing, evolving story. When a story evolves, simply edit your Digital Snippets™.

Why do we offer Digital Snippets™?
Traditional press releases are geared toward print publications. The content is often long, highly detailed and heavily editorialized text that the “traditional journalist” is paid to sift through.

As more people turn online for their information, there’s a growing need for multiple assets that are easy to assemble into blog posts and articles. That’s where Digital Snippets™ come in. With it, you can efficiently distribute your content across the web.

What makes Digital Snippets™ so good?
Traditional press releases don’t grow with the story. If you want to update your audience, you have to send out a brand new version. Digital Snippets™ evolve with you and your audiences. They help you:

• Tell your story in real time. Update your Digital Snippet™ Social Media Press Release whenever you like, as many times as you like. (the more, the better)
• Tailor your message. Refine your story based on audience reaction.
• Build a strong network. Most bloggers don’t get paid. So don’t make them search. Reach out to them with high-quality, optimized content.

Digital Snippets™ case study
Find out how Digital Snippets™ helped Ford spread its story.
Read the Ford case study

Interested in Digital Snippets™?
Find out more about how they can help you.
Contact Us