New Free SMG Whitepaper: Unleash the Power of Content Marketing Part 1

Jordan Benedet, March 29 2012

Today, we’re thrilled to release part one of our latest whitepaper: Unleash the Power of Content Marketing: Strategy and Considerations for Operations.

DOWNLOAD THE WHITEPAPER NOW

Truly a labor of love, when we sat down to write this whitepaper (it is jointly authored by Leona Hobbs, Michelle McCudden and myself), our vision was to provide a guidebook for marketers looking to execute content marketing programs inside their organizations.  Drawing on the expertise we’ve gleaned working with our clients on content marketing programs, we quickly realized that we had enough for two (or more) whitepapers.

So, we’ve split them up. Part one covers Strategy and Considerations for Operations – this is our best counsel and advice for leaders and executives about how they can set their teams up for success in the execution of content marketing programs. Part one of Unleash the Power of Content Marketing covers:

• How to define your program
• Building the case for change
• How to structure operations
• Content marketing and the sales funnel

Please take a look at an excerpt from Part 1 of Unleash the Power of Content Marketing and if you like what you see, download the entire thing. We’re always interested in conversation, so we look forward to hearing back from you. How does this whitepaper match your experiences as you plan strategy and operations for content marketing?

Oh, and Part 2 of Unleash the Power of Content Marketing covers concrete steps for achieving excellence in execution of content marketing tactics. Its scheduled for release in a couple of weeks.

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How Content Marketing is Changing Everything, and How Social Media Group Can Help

Maggie Fox, January 26 2012

In today’s billion-channel universe, the traditional ‘interrupt and repeat’ approach to advertising is in serious trouble (thank goodness!). After years of intrusive pop-ups and pre-roll ads, brands are realizing that they not only must compete with entertainment-quality content, but earn their consumers’ attention by delivering relevant, valuable, and remarkable information. Enter Content Marketing.

What is Content Marketing?

Content Marketing is about changing your approach from push to pull. It’s about designing quality, aligned content that is highly targeted to an interested audience that is already in ‘content consumption mode’. It’s about being the right thing, in the right place, at the right time. Ultimately, it’s about cutting through the clutter.

Today, after years of paving the way with content marketing beta programs on platforms like Outbrain, Digg, and Twitter, SMG is pleased to formally announce Content Marketing as part of our full service integrated digital offering.

A recent Content Marketing campaign developed and launched by SMG generated:

• 375 million impressions
• 700,000 clicks (0.22% CTR)
• 6,000 content downloads (conversions)
• Average Cost Per Click (CPC) of $0.16 and Average Cost Per Thousand (CPM) of $0.48 (98% lower than historical Search PPC costs)

Head over to our Resources page to get the latest SMG Content Marketing Case Study.

Want to learn more?

Register for our free webinar, “How Content Marketing is Changing Everything”, where I’ll be joined by C.C. Chapman, co-author of “Content Rules“, on January 31st, 2012 @ 12PM EST. Presented by Social Media Group and Social Media Today.

Or, if you’re in the San Francisco Bay Area during Social Media Week, come by SAP’s Palo Alto offices, where I’ll be delivering a session all about content marketing and how it’s truly changing everything.

Want to find out how SMG can help your content marketing efforts? Click here!

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