Case StudiesCase Studies
We have some great stories to tell, and we’re happy to share them. If you’d like to read the full story for any case study you see listed here, please fill out the form to the right and we’ll send it to you.
Strategic Consulting: Ford
Ford Motor Company executives understood clearly that the business model behind their global communications efforts was rapidly changing. They partnered with SMG to help navigate these new waters and drive social media expertise into the business.
Products & Services Provided
Deliverables & Benefits from Digital Snippets™ implementation
- 5,000 unsolicited blog posts and mainstream media stories
- 1.2 million views on YouTube
- 120,000 views on Flickr images
- Named as the automotive industry’s #1 online newsroom by the Motor Press Guild
Production: Yamaha Corporate Blog
Yamaha Motor sought to build relationships with the existing online snowmobile community.
Products & Services Provided
Deliverables & Benefits
- Reduced costs for focus groups and market insight
- Accelerated product development
- Competitive advantage in consumer communications
Ford: Reputation Monitoring and Online Crisis Management
The financial crisis brought about incredible turmoil in the automotive industry. Ford stood ahead of the pack on sound financial ground, but cutting through the noise to make that clear was a tremendous challenge.
Products & Services Provided
Deliverables & Benefits
- Workflow to support aggressive story correction
- 20% increase in consumer favorability pre/post
Conversation Index: ING Direct
Measuring your impact in the marketplace is critical, particularly for an innovative, disruptive force like ING Direct Bank.
Products & Services Provided
Deliverables & Benefits
- Insight into the effectiveness of mainstream marketing messages online
- Amplification of referral program by over 500%
Community Engagement: Ford Drive Experiences
Engaging with top-tier digital influencers and everyday consumers with an opportunity to experience driving a Ford vehicle while using social media to document their experiences.
Products & Services Provided
Deliverables & Benefits
- Millions of impressions of credible third-party vehicle experiences (WOM)
- 40% increase in participant likelihood to purchase
ICANN
Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that oversees and manages the Internet’s domain name system (DNS) – the network of unique identifiers that allow computers on the Web to find each other. ICANN wanted to create a knowledge base to document the discussion, voting/approval, and implementation of key resolutions affecting the DNS.
Products & Services Provided
Deliverables & Benefits
- Knowledge Base on wiki.icann.org – designed to house and organize resolutions from the 130 Board meetings held since ICANN’s creation in 1998. Each meeting produced 3-10 resolutions that need to be documented and made available to ICANN’s stakeholders.
- Training for ICANN staff responsible for populating the Knowledge Base with resolutions for every future Board meeting.
