Resources
Social Media RFP
Social Media Group created and released the original Social Media Request for Proposal template to help organizations select providers of social media professional services.
Case Studies
We have some great stories to tell, and we’re happy to share them. If you’d like to read the full story for any case study you see listed here, please fill out the form to the right and we’ll send it to you.
An SMG client wanted to expand their digital advertising efforts in order to increase brand awareness and reach more potential customers.
Products & Services Provided
Project Objectives
- Cost effectively drive traffic to the client’s brand webpage
- Drive leads and content downloads through socially optimized pages and conversion forms (conversion optimization report)
- Maximize media dollars by reducing Cost Per Click (CPC) and Cost Per Thousand rates (CPM)
Production: Yamaha Corporate Blog
Yamaha Motor sought to build relationships with the existing online snowmobile community.
Products & Services Provided
Deliverables & Benefits
- Reduced costs for focus groups and market insight
- Accelerated product development
- Competitive advantage in consumer communications
Ford: Reputation Monitoring and Online Crisis Management
The financial crisis brought about incredible turmoil in the automotive industry. Ford stood ahead of the pack on sound financial ground, but cutting through the noise to make that clear was a tremendous challenge.
Products & Services Provided
Deliverables & Benefits
- Workflow to support aggressive story correction
- 20% increase in consumer favorability pre/post
Deliverables & Benefits
- Insight into the effectiveness of mainstream marketing messages online
- Amplification of referral program by over 500%
Community Engagement: Ford Drive Experiences
Engaging with top-tier digital influencers and everyday consumers with an opportunity to experience driving a Ford vehicle while using social media to document their experiences.
Products & Services Provided
