Social Media Group has been engaged by the Ford Motor Company to craft and execute their global social media strategy. True to our philosophy of partnering with our clients to achieve success, SMG staff are integrated into the Ford Global Communications team, advising the Fortune 10 firm on all aspects of their digital communications efforts.

Software giant SAP selected SMG as their partner in developing a global social media strategy both because of our proven, industry-leading experience and executional capacity. SMG staffers are working closely with the New York-based SAP Global Marketing team to create an innovative strategy that is firmly aligned with the Fortune 100 firms’ business objectives.

As the world’s second-largest manufacturer of recreational vehicles, Yamaha Motor worked with SMG to differentiate itself in a competitive marketplace by speaking directly to their customer base through two celebrated corporate blogs. The benefits achieved through these efforts have been presented as best-in-breed case studies at high-profile conferences across North America.

Offering more than 100 million creative and historic images, stock photography and footage resource Corbis was established by Microsoft founder Bill Gates in 1989. SMG is currently working with the Corbis management team to help them understand the part social media plays in the changing digital rights management (DRM) landscape.

Harlequin Publishing, one of the worlds’ most recognizable and well-known publishing firms, worked with Social Media Group to refine their corporate blogging strategy and achieve specific tactical objectives across a number of campaigns in support of the launches of several new imprints.

Social Media Group has an ongoing advisory relationship with Fiserv, a Fortune 500 financial services software company, supporting them as they continue to break new ground with their social media efforts. SMG has also helped to educate the Fiserv Communications Department on the importance and value of Web 2.0.

A vast dealer network presents unique communications challenges for Home Hardware, one of Canada’s largest retailers. SMG worked with HH’s furniture division to develop and execute a social media communications strategy that enhanced and strengthened their dealer ecosystem.