Social Media Roundup for March 19, 2010

Kyle McKeown, March 19 2010

It’s the Social Media Roundup, and I’m just bitter I didn’t get to go to sunny Austin.

…because if I had, I may have been part of the world’s longest live-streamed crowd surf.

SXSWhatever

So once more, the nation’s geeks, nerds, and wannadorks gathered in Austin, TX this week for a meeting of the memes at SXSWi.  But there was no joy in Mudville; this year it was different.  Folks fled the Twitter keynote interview in droves, and generally had a lousy time.  Except all these happy, smiling people.  Pay no attention to them.

It’s our page, we set the rules, it was ever thus

Nestle heard from their Facebook fans today.  A fairly innocent, though perhaps heavy-handed trademark-defending request turned ugly, and the page administrator handled it rather poorly.  Twitter mobs, to arms!

YouTube goes all Marty McFly

Yes, I’m a metrics guy.  But sometimes the math just gets a bit wonky.  For instance, YouTube announced this week that users are uploading 24 hours of content to the vid-sharing service every single minute. One day every 60 seconds. I envision servers run by tiny Deloreans with tinier Mr. Fusions to power it all.  I have an active imagination.

We like our social media, but we have to find it first

A couple of studies out this week shed new light on where social media fits in the average person’s day-to-day.  The BBC, for instance, tells us that search sites take the largest chunk of traffic among the top 100 sites on the Internet, with social networks and blogs much lower.  But when we find them, we sure are hooked.  Retrevo reports that roughly half of us are tweeting after bedtime, and a quarter of respondents under 25 have no problem texting from the toilet.  I’m a little grossed-out just typing that.

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Social Media Statistics: TV, Multi-tasking, Online News and Your Brand’s Friends, Fans & Followers

Lindsey McInerney, March 17 2010

Probably no one can make numbers look as cool as Sesame Street, but I’m about to give it a go in the name of Social Media. Here’s hoping these social media statistics make your next PowerPoint sing.

Couch Surfing, Channel Surfing and the Interweb

According to a recent survey by Nielsen, more people are surfing the web while they watch TV. Between 2009 and 2010 people who watched the Super Bowl while browsing the internet rose from 12.8% to 14.5% while Oscar viewers in the same time made a massive leap from 8.7% to 13.3% who watch and browse. What might surprise you are the sites that are keeping them hooked; Facebook (okay, not surprising) and Yahoo (Yahoo?). (via Fast Company)

Media Post reports people are also watching more TV online. A recent survey by Unicast found that of  planning to tune in to NCAA March Madness; 54% plan to watch the games online. An additional 10% plan to watch via mobile devices and 18% through social networks. The full study is available as a PDF. (via Mashable)

News is Not Dead

While the increase in Internet sourced news has created much dialogue around the death of the newspaper, news itself is not dead though traditional channels might be suffering. A Pew Internet study has found that 53% of all American adults get news online today- that is about 71% of all internet users. The interesting part is that only 35% are loyal to a particular source. The rest, seem to news graze using multiple sites and don’t rely on any one site in particular. Of the faithful, about 65% of them check in with their favourite news site at least once per day, yet only 19% of them said they would be willing to pay for online news. 82% said they would find another place to get their news instead. In other news, Yahoo News, Google News, AOL and Topix are the most commonly used online news sources. Not CNN, CBS or even <gasp> the New York Times. (via Web Search Guide)

Why Do They Become a Fan and What Does it Mean?

Ta-da! It turns out that Friends, Fans and Followers of your brand are more likely to support you at the cash register. According to a study by Chadwick Martin Bailey and iModerate more than 50% of Facebook Fans and 67% of Twitter followers feel more inclined to buy from brands they are social with online. But why do they socialize with you to begin with? The same study shows that 25% are hoping for discounts and deals while 18% want to show off how much they love you. <Aww>. (via eMarketer)

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