Foursquare Delivers a Decisive Blow to Stalkers

Karly Gaffney, May 11 2012

Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf

This week foursquare announced API changes to eliminate privacy concerns and creepy stalker apps like Girls Around Me. So, what are they changing? Foursquare is removing the ability for users to see people (even those not on their friends list) who are checked in to a venue without being checked in to the same venue themselves. Akshay Patil (foursquare API evangelist) explains it further: “much like how the users could see each other by looking around in real life.” Users will still be able to see friend check-ins regardless of whether they’re checked in to the same venue or not.

Creepy apps like Girls Around Me (which got a lot of buzz in March) leverage foursquare data to display a list of people (strangers) who are checked in nearby filtered by gender. The API change will essentially render these apps worthless because users will only be able to see their friends.

On the flipside, eliminating this data also affects the less-creepy apps like Sonar or Banjo that connect strangers based on location, particular interests or mutual friends. Sonar leverages data from multiple networks including foursquare, Twitter, LinkedIn and Facebook to suggest people nearby you should connect with, based on interests and/or mutual friends.

Banjo uses data from Twitter, foursquare, Instagram and others to display where people are and what they’re saying or doing based on check-ins or tweets, not interests.

The foursquare API change will be implemented in June to allow time for the less-creepy app developers to make some changes. The negative impact will be low for these developers, considering many of them use multiple platforms and are not 100% reliant on foursquare for data.

I am a big fan of foursquare and consider it a safe service when used properly. This change will make it easier for the cautious non-users to convert and give the application a try.

What do you think? Does this make you feel more secure about sharing your location? Does this make you want to give foursquare a try if you haven’t already?

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New Start-Up Aimed at Selling Goods Socially

Lindsay Stanford, May 9 2012

Lindsay Stanford is a Director of Client Engagement, Content and Community at Social Media Group. Follow @lindsaystanford

Have you ever created a song or digital art that you thought might be worth something, but were so discouraged with complex e-commerce sites to even think about selling it? Well you can rejoice because a new startup has come to save you from that fate! Gumroad, a social-centric site makes selling your stuff online super simple, much cheaper than competitive sites and lets you share links of your goods through your social platforms.

Sahil Lavingia, the 19-year-old brain child behind Gumroad and former Pinterest employee, dropped out of college to pursue his dreams of running his own company and creating a service that allows people to sell anything they can share. Gumroad even has a cool feature that allows the buyer to pay what they think the product is worth, love that idea!

I think Gumroad will be extremely successful. They have taken away the complication and created a space where in a matter of minutes an item can be uploaded, shared and bought. I’m not the only one who believes it will take off. Monday it was announced that Gumroad received 7 million in funding. For a company who only takes a 5% cut of sales plus $0.25 per transaction, it is just a matter of time before they are making a profit and possibly forcing the competition to lower their rates.

Check out the video below and if you’re not the creative type pass along Gumroad to those who are. You never know, you could end up buying something from one of them.

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