As the end of 2012 approaches, Social Media Group has paused to take a look back at our most popular blog posts from the year, and we’ve shared them here so you can revisit old favourites or catch up on the classics you missed!

In our most popular blog of 2012 we have Maggie Fox’s wildly popular article titled, “Why Marketers Will Rule the World” where she discusses the impact big data will have on marketing.

Next up, we shared our thoughts on the current state of content marketing metrics in our article, “Paid, Earned and Owned are Dead”.

In her popular post, Wangari Kamande discusses “The Evolution of Social Media Measurement”. Noting our need to quantify and calculate the return on our investments, she analyzes and tracks the journey of social media measurement.

At number four, a post about our client SAP looks to the future of collaboration online.  Check out, “SAP’s Social Layer: Making Collaboration Real” to decide for yourself what the future looks like when integrating new technologies into large traditional business models.

At number five, Karly Gaffney opened up about her need to constantly be connected to social media in her post, “My Name is Karly, and I’m an Addict”.

Next in line, we have Wangari Kamande’s article, “Dealing with the “Unfriend”, “Unfollow” and “Unlike” Factor”, which explores the motivations we have to disconnect with brands and people in the social realm and effective tactics to prevent this.

At number seven, Maggie explores the idea that everything we do is marketing in her article, “Marketing isn’t dead, it’s everywhere”.  Even if you aren’t a marketer yourself, this is a must-read.

Pinned up at number eight, Karly Gaffney discusses the cross pollination of social media sites and tactics in her article titled, “Facebook Taking More Cues From Pinterest”.

At number nine, we have James Cooper’s talk from 2012’s Social Media Week, “Transmedia Storytelling: It’s Not Only For Fiction”.  Detailing the need for humans to share stories, he explores how this historical pastime translates into a modern world.

Coming in at number ten on our most popular blogs of 2012, is Michelle McCudden’s article, “Let’s Stop Saying Viral.” In this, she encourages us to stop using the term viral and consider the deeper meaning behind shareable content.

With many new challenges in sight for the New Year, there’s certainly pressure to stay ahead of the curve. The pace at which the social web is changing is increasing daily and the best way to stay ahead of the curve is to participate, collaborate, dig deeper into our data and share our stories with one another.

To find out more about Social Media Group and how we can help your company become a more social business, please contact us.

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