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	<title>Comments on: Are you seriously saying that &#8220;engagement&#8221; is a meaningful business metric?</title>
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	<description>Helping Business Navigate the Social Web.</description>
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		<title>By: A Look Back at PivotCon: Social Strategy Is About Being Transparent</title>
		<link>http://socialmediagroup.com/2012/10/18/engagement-meaningful-business-metric/comment-page-1/#comment-8757</link>
		<dc:creator>A Look Back at PivotCon: Social Strategy Is About Being Transparent</dc:creator>
		<pubDate>Mon, 05 Nov 2012 05:59:51 +0000</pubDate>
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		<description>[...] an incredible session around content and how to do it well. As quoted in the Pivot Con wrap-up by Social Media Today contributor and fellow PivotCon speaker Maggie Fox, “’If we [Virgin Mobile] had a dude we could throw from [...]</description>
		<content:encoded><![CDATA[<p>[...] an incredible session around content and how to do it well. As quoted in the Pivot Con wrap-up by Social Media Today contributor and fellow PivotCon speaker Maggie Fox, “’If we [Virgin Mobile] had a dude we could throw from [...]</p>
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		<title>By: Alan Berkson</title>
		<link>http://socialmediagroup.com/2012/10/18/engagement-meaningful-business-metric/comment-page-1/#comment-8725</link>
		<dc:creator>Alan Berkson</dc:creator>
		<pubDate>Fri, 19 Oct 2012 13:33:55 +0000</pubDate>
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		<description>Worth it for this line: &quot;The reality is that brands can’t make all of the content they need themselves – and this is the point at which the final theme pulled it all together for me...[ecosystem]&quot;

Nicely done, Maggie.</description>
		<content:encoded><![CDATA[<p>Worth it for this line: &#8220;The reality is that brands can’t make all of the content they need themselves – and this is the point at which the final theme pulled it all together for me&#8230;[ecosystem]&#8221;</p>
<p>Nicely done, Maggie.</p>
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