Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group. Follow @jbenedet.
The internet is full of content which can quickly become a blur to internet users. The quality bar for content has been raised. Continually producing high quality content is not always enough to reach your ideal audience anymore. Content overload is now a reality!
Marketers need to make adjustments to strategy and tactics in order to differentiate content, reach the right audience while they are in content consumption mode, and help solve problems. These adjustments require a detailed understanding of your audience such as: topics of interest, common problems, and the delivery method of content.
The panelists of Content Marketing on the Social Web will discuss questions like:
- Who is excelling in content marketing right now?
- Where does good content come from?
- How fast does a marketing department have to move to keep up with changing tastes?
- What kinds of businesses are best at content marketing?
We hope you can make it – register for the free webinar now!